Ngoku kutshanje, iimpahla ezisuka eChina azizange zenze umdla phakathi kwabathengi, njengokuba kukho ikopi yezinto ezizenziweyo, kwaye umgangatho weempahla wawungahlali ulungile. Kwaye namhlanje izinto zesiTshayina zengubo zabesifazane ziyaziwa kwihlabathi lonke. Kwizaziso zabo, abadlali abaziwayo nabahlabeleli badutshulwa, njenge-Orlando Bloom, uAguinness Dane, Timati.
Uphawu lwezemidlalo uSprandi
Enye yezona ziqhamo ezidumileyo zesiTshayina zi-Sprandi. Njengempawu yenkampani inketho ikhethile, oku kuthetha ukuqhubela phambili. I-Sprandi iyakhula ngokukhawuleza. Imbali yayo yaqala ngowama-1995, kwaye sele ngo-1996 i-brand yaseTshayina yekhwalithi yezemidlalo yaphumelela kwimakethe yaseCzech, njengoko amaxabiso ayo ayengenayo. Ngo-1998, ikhathalogu yokuqala yekhredithi yakhululwa, eyaphuhliswa kunye nenkampani yaseBoston. Oku kunceda uSprandi anqobe amatsha amatsha.
2005 yayibaluleke kakhulu kwenkampani - iqoqo lokuqala lokukhululwa, lalingabandakanyi nje imodeli yezemidlalo, kodwa kunye neengubo zeemeko zemozulu ezimbi.
Inqaku elithandekayo kukuba iingubo ezivela kwi-Sprandi zenziwa eChina kwiifemu ezifanayo, apho izinto zenziwa kwi-Adidas, i-Nike, i-New Balance kunye nabanye.
Ngo-2008, le nkampani yavela kwakhona kwiveki yamaRashiya. Iqoqo le "Timati for Sprandi" linikezelwe, apho izicathulo, iimpahla kunye nezixhobo zenziwe ngeendlela zesitalato. Abaqulunqi bekhontrakthi basebenza kunye nomdumi owaziwayo uTimati.
Iimveliso zeempahla zemoya
Kukho iinkampani ezincinci ezinokuthi ziqala ukuyisa i-market market, umzekelo:
- Uma Wang;
- Mary Ching;
- Septwolves.
Ezi nkcukacha ngokuqinisekileyo azizinalo oluyingcipheko, zibandakanya ukuveliswa kwempahla yabasetyhini kunye nabasetyhini, zidale ngezindlela ezahlukeneyo, kuxhomekeke kwimigangatho yokulawula.
Phakathi kweempahla zesiTshayina zokugqoka, i-Uma Wang ithandwa kakhulu, edala imizekelo enhle kakhulu. Kuyilo lwezinto, inkcubeko yesiShayina ikhona.
Enye yeenkampani ezimbalwa, ama-boutique awona nje eMelika, kodwa nakwiMoscow, eLondon naseBoston - nguMary Ching. Izinto zeenkampani zithandwa phakathi kwe-Yurophu, njengoko ihambelana nentsebenzo yabo kwaye inexabiso elithengekayo.
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