I-brand eyaziwayo yaseMelika uKalvin Klein ibilokhu idumile ngokuba yindlela engeyona efanelekileyo kwimikhankaso yokuthengisa. Kungekudala, akabizi imifanekiso eqhelekileyo yokufotela, kodwa udidi oluthile oludumile: iimvumi, iinkwenkwezi ze-Instagram, kunye nabadlali abaninzi ngoku. Iqoqo lamadoda angaphantsi kweengubo zigqityiwe ukuba zinikezelwe kumsebenzi weengqungquthela eziphambili kwi-movie "Moonlight", eyawunqoba "u-Oscar-2017" ekutyunjweni kwe "Best Film".
Ubuninzi bubekwe ngendlela ekhethekileyo
Kwizithuba zokuposa ezipapashwe ngemini emva komkhosi wama-Oscar, uAlex Hibbert, Mahershalu Ali, Trevant Rhodes noAshton Sanders bavela. Ngoko, uAlex oneminyaka engu-12 ubudala wanikeza i-T-shirt emnyama kuphela kwiqoqo elitsha, kodwa oogxa bakhe uMahershalu, u-Trevant no-Ashton banamathuba amaninzi ukusebenzela phambi kwekhamera. Kukho iingubo zangaphantsi kwiinguqu ezahlukeneyo, kunye ne-t-shirts ngee jeans, kunye ne-striptease encinane.
Umfaki-zithombe we-shot-and-white shots wenziwa nguWilly Vanderpierre, kwaye wenziwa ngu-Olivier Rizzo. Emva komsebenzi u-Olivier uthe malunga nefotshane ukudubula amagama ambalwa:
"Ngaloo phulo lokukhangisa sifuna ukubonisa ukuba kuthetha ukuthini ukuba ngumntu ngexesha lethu. Ukupapashwa kubandakanya isibindi kunye nobuchule, ubuhle kunye nokuthintela. "
Ukongezelela, bekule ndlela ukuba umlawuli jikelele wenkampani, uPeter Müller, efuna ukubona iqoqo elitsha. Wandixelela malunga noko kwenzekayo ekupheleni:
"Ngeli xesha sasifuna ukubonisa ukuqokelela kubathengi, senza isitatimende esikhulu malunga nobukhulu bomntu. Abadlali abadlala "kwi-Moonlight" bafaneleke kakhulu kuthi. Andizange ndihlangabezane neqiniso lokuba ubunzima bokuba bunzima kwaye bunobungozi. "
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URaf Simons ungumdlali we "Moonlight"
Umfanekiso wobomi baseMerika-American Shiron "i-Moonlight" yathintela umlawuli weCalvin Klein uRafa Simons. Emva kokubukela, kwagqitywa ukuba kumemele uAri, uRhodes, uSanders noHibbert ukudubula iirhwebo, nangona iRaf ayengazi ukuba yiyiphi iqoqo ngelo xesha. Emva kokuba saziwa ukuba le filimu ikhethwe ngo-Oscar, iSimons yagqiba ukuba iya kudlala ezandleni ze-brand, kwaye yanikezela abadlali be-"Moonlight" izivumelwano ezinobungqina obukhawulezayo. Ngendlela, bonke abalingani abakhulu beetapeyiti, kuquka uNahomi Harris, babegqoke umkhosi we-Oscar-2017 kwiingubo ezivela kuCalvin Klein.