Isikhwama seeshini samabhinqa sinye yezona zixhobo ezibalulekileyo nakwiyiphi intombazana. Abaqambi abaninzi abadumile bathi umfanekiso awukwazi ukuqwalaselwa ngokupheleleyo kude kubekho isikhwama sitholakala eceleni: isikhwama esifaneleke ngobukhulu, ukubunjwa kunye nombala. Ibhokisi laseBurberry sele lide lilingana nobuhle kunye nesitayela saseBrithani.
Izibhathela zaseBurberry
Imizekelo eyahlukeneyo yeengxowa zeli nkampani zikhethela zona iindwendwe ezigqwesileyo zaseBritani. UKate Middleton , uKumkanikazi uElizabethe II, uVictoria Beckham - bonke bakhetha iibhegi ezenziwe phantsi kweBarkberry. Iimveliso ze-brand ziyaziwa ngumgangatho ophezulu wezinto ezisetyenzisiweyo ezivela kuyo, iintlobo zeemodeli ezinikezelweyo, kwakunye nokuqala kunye namandla okulolonga. Bonke bahlotshiswe nge logo ebambiseneyo ehambisa umgaqo-nkqubo wenkampani: umkhweli okhangele phambili ogqibeleleyo ngeflethi. Isiqubulo esithi "Prorsum" sithetha ukuqhubela phambili, kwaye nguye nguye owanika igama lenye yemigca yecokisi: i-Burberry Prorsum, apho ininzi yeemveliso zengxowa ziveliswa.
Uyilo kunye nemizekelo yeebhugi zaseBurberry
Iimpawu ezinokubonakalayo phakathi kweemveliso zeBurberry, ewe, zikhwama ezenziwe kunye nokusetyenziswa kwefayile yesintu yeNowava. Nangona kunjalo, ngoku abaqulunqi baye bahlula uluhlu lwembala kwaye unokufumana iisampulu kwi-pinki, emnyama emnyama, kwiitoni eziluhlaza, kwaye kungekhona kwisanti yesiqhelo. Iimpawu zesikhumba esisodwa ziyaziwayo. Ubunikazi babo bangabonakaliswa ngumbonakaliso obonakalisiweyo wenkampani, ngokuqhelekileyo isetyenziswe ngaphambili kwesikhwama nakwimbumba, okuyiyo inye ye-Nova.
Iifom zeengxowa zinokuba zihluke kakhulu, kodwa kukholelwa ukuba isikhwama somkhwa wesiNgesi asiqhelekanga kakhulu, sinesimo esiqinileyo, sinezimbini ezincinane kunye nelinye ixesha elide lokuthatha ihlombe. Kukho imizekelo eninzi kwiqoqo le-brand. Kwakhona, kufuneka kuthathelwe ukuba abaqulunqi bexesha ngalinye bawandise umgca wemveliso, banikeze abathengi yonke imodeli emitsha yengxowa.
| | | |
| | | |
| | | |
