Impahla yeM Mango - yintshukumo, impendulo ngokukhawuleza kwimizila yakutshanje, izinto zokuphuma kunye nosuku. I-Mango iyindlela ekhethekileyo kunye nekhethekileyo.
Imbali yelwimi
Kwiminyaka engama-30, abaqashi be-brand-two brothers-baphumelele ngokuphumelelayo umsebenzi owake wenziwa: ukudala iimpahla zokuqala, ezintle, ezifikeleleke kumgangatho ophakathi. Unomdla wokugubungela onke amacandelo eemarike ezikhoyo, ngowama-2008 lo matshini wamisela i-MAN Mango yokuqokelela iimpahla - ngamadoda. Ukuyeka ukufikelela ekufikelelekeni, ngowama-2014 ubukhulu bomgca obuninzi be-Violeta yiM Mango beyilungisiwe, apho ubukhulu begridi obufikelela kwi-58 bubekwe khona.
I-brand ibeka ingqwalasela enkulu kunye neenkcukacha - nganye isitoreli somgca weeNkxaso iMoses Touch inezihlalo ezihlukeneyo kwiholo.
Isita neengcamango
Ulwalathiso olwenziwa ngayo i-brand, luquka ukulungelelaniswa ngokukhawuleza nokukopisha imodeli ngendlela ephezulu. Imfihlelo yempumelelo kaM Mango iphezulu kwinqanaba lobugcisa labakhi abakhetha imodeli enomdla kakhulu kunye nempumelelo, banikela umbono wabo kubo. Iingubo ezifake imfashini iM Mango - akuyona nje umgca olungileyo, kodwa umsebenzi onzima wabasebenzi abangaphezu kwama-200 abantu, ukwenzela ukuba izigidi zabaxhasi zifumane uluhlu olufanelekileyo.
Umgangatho
Kakade, yonke into ayinakukwazi ukungabi namnyama. Kwimeko yexabiso elithengiweyo, umonakalo ngokuqhelekileyo kuba ngumfanekiso okanye umgangatho. Kwimeko yempahla kaMantshi, oku kusemgangathweni. Iingaphumeleli zezinto ziyakwenzeka ezinje:
- ukhetho lwesithambiso esifanelekileyo semveliso (umzekelo: i- dress-ballon eyenziwe yinto engcolileyo ngaphandle kwe-elastane emva kwezihlandlo ezibini iyakwazi ukuhlakaza kwi-seams);
- imodeli engacatshangelwayo (umzekelo: i-skirt epholileyo yelinen epholileyo ngaphandle kwembombo iya kugwaba ngeentambo kwi 80 den);
- izitayela, kunye neenkcukacha ezifakekayo (umzekelo: iingqungquthela zezibhambathiso kwiingxabano - ngo-2012) ezimbalwa zonyaka ziya kutsho ngokukhawuleza malunga nokungafihli.
Ngelishwa, ezi ziindleko zecandelo lokuzibophelela. Ngoko ke, intengo yale mpahla iyancipha kakhulu. Izinto eziphathekayo - ngokukodwa zokwenziwa.
Iingcali zicebise: ukhethe imodeli engundoqo ye-wardrobe kwiimveliso ezibizayo (ezivela kwizinto eziphezulu zamgangatho kunye nezitayela zakudala), kodwa izinto ezinokuthi zithathe zonke iinyanga zitsha kwiimveliso ezinjengeM Mango, iZara , i-H & M kunye nokunye okunjalo.
I-Assortment
I-brand inikezela abathengi bayo ithuba kwindawo enye ukuthenga ngokupheleleyo isethi yeengubo. Kukho izicathulo, iingubo kunye neebhatyi, iinqonga, iibhotile, iebhatyi kunye neebhondi, izixhobo kunye nezinye izinto ezininzi. Ukuxhaswa kwezimpahla zowesifazana iM Mango imelwe yimigca:
- zeklasi;
- imihla ngemihla;
- midlalo;
- ngokuhlwa.
I-Mango outer Mango - enye yezona zizinzileyo kwaye zizinzile kwiimfashini zefestile zezinto zokugqoka. Izilungiso apha zingaguquki ngamaxesha amaninzi ngexesha, njengengqokelela enkulu, kodwa kanye kuphela. Abanye babo bangahamba unyaka nonyaka. Kuloo ndlela, umzekelo, ubhekisela kwisambatho seengubo yeboya. Umbala ongathathi hlangothi kunye nokucutshulwa kweklasi kuphakamisa iimveliso zegama elidumile laseItaly MaxMara.
Ukugqoka ngeendlovu Amantombazana amantombazana amaM Mango athetha ukhetho okanye umtshato. Ngohlahlo lwabiwo-mali lolu hlobo, lubonakala, kunjalo, luhloniphekile kwaye lunolwazi.
UkuSula
Ngaphambi kwexesha lezaphulelo ukusuka kumqulu opheleleyo weqoqo leengubo, iMango iza, njengomthetho, kuphela malunga ne-10% yeempahla, ngokungafani neqoqo lezinto ezibizayo, apho eli nani li malunga ne-80%. Ukuthengisa ngokukhawuleza ukulinganisa ubukhulu bemilinganiselo - kwintengiso yentengiso okanye i-XS, okanye uL-XL. Iimodeli eziyimpumelelo, nangona imiqulu yeemigangatho ezininzi, ngokuqhelekileyo ayifinyelelanga nhlobo.
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