Izifundo zokufunda i-PR: njani uBeyoncie unxungule nge-albhamu yakhe entsha?

Umculi u-Beyonce uziva kwishishini lokubonisa, njengentlanzi emanzini. Yena, njengabanye abalingane bakhe kwivenkile yomculo kunokudala inzondelelo malunga nokukhutshwa kwazo ezintsha. Kwiinyanga ezintandathu ezedlulileyo, abalandeli bakhe kunye nabahleli beemviwo zomculo baye benza oko kanye, baxubusha ukukhululwa kwe-albhamu yakhe yesithandathu. I-mulatto enhle ayithethi igama malunga nezicwangciso zakhe!

Esikhundleni sokuthetha kumaphephandaba kunye nokuthungelwano kwezithuba zonxibelelwano zoluntu, umculi osanda kubeka kwi-Instagram yakhe imfutshane i-video-cutting from episodes ye-movie okanye umculo wevidiyo. Kwavela nje i-teaser ehambahambayo ebizwa ngokuthi i-Lemonade. Ekupheleni kweli trailer, ubhalo lubonakala kwisikrini ukuba i-premiere iya kuqhutywa ngoMgqibelo olandelayo, ngo-Aprili 23 ngo-9 ebusuku kwi-HBO.

Funda kwakhona

I-Trailer ngemibala enemibala

Inendima ephambili kule vidiyo, kunjalo, inkwenkwezi ngokwayo R'N'B. Uzama emifanekisweni eyahlukileyo kwisitayela somnyama, kwaye kwandiswe ngokukrakra. Kubalulekile ukuba uqaphele ukuba uBeyonce zonke ezi zilingo nomfanekiso ziqhubeka kakhulu, kwaye isenzo ngokwaso kwividiyo emizuzu emibini iyamangalisa.

Ukuba uthanda uchungechunge lweMbali yaseMerika, ngoko uya kuziva uvumelwane oluthe ngqo kwi-atmospheric kwaye uxabise i-teaser ye-Lemonade (nokuba yintoni na yona). Iindaba zeendaba zibonisa ukuba i-Lemonade - eli ligama le-albhamu entsha yomculi. Kungenzeka ukuba, yabhalwa kwaye iyancitshiswa kakade ekupheleni konyaka odlulileyo, kodwa umdlali wezobugcisa wayengakhange akhangele ukubonisa abalandeli bakhe.

Kwixesha elizayo elisondeleyo, uBeyonce uya kuhamba ngetyelelo enkulu yokutyelela, i-konsathi yokuqala iya kubanjwa ngo-Apreli 27 eMiami. Sisona sizathu sokuba ufumane ingqalelo engakumbi emsebenzini wakho?