Ingcamango yokudala inkampani yase-American Apparel ekuveliseni iimpahla iyenziwa yiCanada Dov Charny. Kakade kwiminyaka engamashumi ayisishiyagalolunye wazisa izinto zaseKhanada ezivela eChanada, ezazithengisa abo bangenalo umdlalo ngeengubo zaseRashiya. Akazange aphumelele ukugqiba iyunivesiti, ngoko ke, eboleka imali kubabawo, uCharny wanquma ukuvelisa ngaphantsi kweengubo, amasokisi, izikhwepha kunye neeT-shirts. Ngo-1997, xa igumbi lokuqala laseMelika lase-Apparel livulekile, i-assortment yayiquka iimpahla, izicathulo, izesekeli kunye neengubo zeempi. Uphawu lwe-American Apparel luhluke kwabanye kuba loo mveliso igxininiswe kwelinye iqela laseLos Angeles, kwaye ukuphunyezwa kwenziwa kwintanethi yokuthengisa. Le yimeko enqabileyo xa ubona kwizinto zonke iilebula kunye nobhalo obhalwe eMelika.
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Iingcali azithandabuzi ukuba iimpahla ze-American Apparel zifunwa ngenxa yokukhangisa. Ukuqhuba iiprogram zentengiso, abaphathi beempawu bamema iintlobo ezidumileyo zoononopopayi, abantu be-transgender, amantombazana angaphantsi kunye nabafazi beminyaka yobudala. Ingumnqweno wokucaphukisa isizathu sokuba i-brand isoloko ilukhuni ukuze iphile, kuba iingubo zonyaka zipapashwa phantsi kwezohlwayo, kwaye u-Dov Charny unyanzelekile ukuba ahlawule iintlawulo. Umsunguli weenkampani utyholwa rhoqo ngokuxhatshazwa ngokwesondo, kodwa oku akunakucingwa ngenxa yecandelo elifanelekileyo malunga nokungabonakali kweengxabano kwisivumelwano esayinwe ngabo bonke abasebenzi base-American Apparel. Kodwa umsunguli we-brand akazami ukulungelelanisa imeko, ukulinganisa kwinqanaba lezinto ezivunyelwe.
Ukuthukuthela kwezambatho
Ifilosofi yase-American Apparel isekelwe ekukhutshweni kunye nenkululeko engenamkhawulo, ebonakalayo kwimpahla. Ukuxhasa umphakathi we-LGBT, i-American Apparel ivelisa iileyiti kunye neempendulo ezifanelekileyo. Ayithandwayo kangako ijee kunye ne-American Apparel, ininzi yazo leyo iqinile, igxininisa ngokukodwa ukuma komzimba wesetyhini. Kungekude kudlulileyo, uphawu olwenziwe ngaphandle, lukhulula iqoqo le -jeans yomama . Ezi modesi zamahhala zifuna kakhulu, kuba ziyindlela. Nangona umgaqo-xabiso wexabiso, iingubo ezivela kwiiqoqo ezintsha zithengiswa ngokukhawuleza. Uthando olukhethekileyo lwamantombazana lisetyenziselwa iikiti ze-tennis kunye ne-shorts yase-American Apparel, evumela ukudala imifanekiso eshukumisayo. Ngendlela, ukuba ufuna i skirt yobude obude okanye umzekelo phantsi, uphawu lwe-American Apparel alukwazi ukunikela nantoni na. UCharney ukholelwa ukuba iimpahla kufuneka zibe zivulekileyo kwaye zitshatile kunokwenzeka.
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Kodwa umnqweno wokwethusa akuthethi ukuba izithandani zesitayela esithinteleyo azikwazi ukuthabatha iimpahla kwiintlobo ezininzi eziqokelelwa ngabafazi befashini emhlabeni jikelele nge-brand App yase-American Apparel. Izigqoko ezithandekayo zothando lombala we-pastel, iziketi zeempuphu, izikhwama ze-lacy crochet kunye nama-blace-blace nazo zenziwa kwi-insortment yenkampani.
Kwiminyaka embalwa edlulileyo, inkampani yongeza iintlobo zeebhanki zeebhanti kunye neentonga. Ukuba nesigqebhezana sakho kwisigxobo somthunywa okanye isikhwama se-American Apparel, kulula kakhulu ukudala izindebe ezishukumisayo zemihla ngemihla! Izambatho eziveliswa ngumqondiso waseMelika zilungele amantombazana amancinci angenamahloni okubonisa abantu ngabanye kwaye alungele ukuzama ukunyusa amafashoni.
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