UHelut Lang uyimpawu eyaziwayo yefashini ekhoyo kwihlabathi le-couture ephezulu iminyaka engama-40. Nangona ishishini lalo mqondiso alizange lihambe kakuhle kakhulu, okwangoku i-brand inenani elingaqhelekanga labalandeli emhlabeni jikelele kwaye izisa inzuzo enkulu kubanikazi bezabelo zabo.
Imbali yelwimi
Umsunguli walo mqondiso, umenzi wezandla zaseAustrian uHelut Lang ovela kwiminyaka yeshumi elivisayo wayethanda ukudala izambatho zangaphambili yena kunye nentsapho yakhe. Engazange ifikelele kwiminyaka engama-21, le nsizwa yakwazi ukuvula i-studio yayo yefashoni eVienna ngo-1977 nangona yayingenalo isakhiwo esikhethekileyo.
Emva kancinci, ivenkile yokuqala yavulwa kwinqununu yaseAustria, eyaba yinto ethandwa kakhulu kwi-Viennese ngonyaka. Okwangoku, ngaphesheya kwe-Austria, ubuqaqawuli beemveliso zebhanki abuzange buphume ixesha elide. Ngethuba lokuqala ukuqokelela kweempahla zowesifazane phantsi kwe-brand Helmut Lang kwaziswa kuluntu jikelele eParis ngo-1986.
Emva koko, ukuxhaswa kweemveliso zecatshulwa kwandisiwe - iimodeli zabantu, izicathulo kunye nezixhobo zombhali zongezwe kwiingubo zabasetyhini. Nangona i-brand yayenza kakuhle kakhulu, ngo-1999 uHelut wathengisa isigqibo sezabelo zayo kwi- Prada . Kwiminyaka emihlanu kamva, washiya isikhundla sakhe waza wagqithisela iinqununu zikaRhulumente kwi-brainchild Prada Group.
Eli nyathelo laphantse lakhokelela ekuwa kwelophawu lwe-Helmut Lang, kodwa ngowama-2006 kuthengwa yinkampani yaseJapan i-Link Theory Holdings. Ukususela ngeli thuba abaqondisi bokudala benkampani entsha baba ngabafazi bakaMichael noNicol Kolose abaye baqhubeka bezithethe ze-Helmut Lang ixesha elide kwaye bakwazi ukuphefumlela ubomi obutsha kwimveliso yakhe.
Imveliso uHelut Lang
Zonke iimveliso ze-brand Helmut Lang zibonakaliswa ngokulula okulula, ubunzima kunye nokuncinci. Kwiingubo zabasetyhini kunye namadoda alo menzi wemibala embala-mbala yembala emnyama nemhlophe ibalulekileyo, kwaye inxalenye enkulu yezicathulo zenziwa kwinqanaba elityebileyo okanye izithende eziqhelekileyo.
I-Aesthetics yomklami nayo isasazeka kwihlabathi le-parfumery. Ngo-2000, i-brand Helmut Lang yakhulula i-fragrance ekhethekileyo ye-Eau de Parfum yabasetyhini, kwaye emva koko-eau de Cologne yamadoda. Emva kancinane kwakukho iintlobo ezi-2 - i-Velviona yabasetyhini kunye ne-Cuiron yamadoda. Xa uHelutut Lang washiya umhlaba wefashoni ephezulu, ukukhululwa kwazo zonke izicabisi zayeka, nangona kunjalo, ngo-2014 baphinde babona ukukhanya, ukugcina iifomula zangaphambili.
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