Omnye wambi wathi iimbali zikhumbula iziqhawe zayo. Kwaye kunjalo ngokwenene. I-Adidas inkokeli kwishishini lezemidlalo. Kodwa amaqhawe azalwanga, aya kuba. Kwaye, eqinisweni, kwimbali yokuba yi-Adidas kwakukho ukunyuka kunye nokuhla kwawo, ukuvuya kunye nokudumala kwabo. Kodwa nangona kunjalo, namhlanje i-Adidas yiyona nkokheli ephakamileyo eyaziwayo emhlabeni jikelele kwimveliso yezemidlalo kunye nezinto zokusebenza.
Imbali yenkampani i-Adidas
Imbali yenkampani i-Adidas ithatha iingcambu zayo kwi-1920s. Ngaphezulu kweminyaka engama-90 eyadlulayo, ihlabathi liqale libona iimveliso zentsapho yaseDassler, eya kuba ngabayisunguli base-Adidas. URudolph kunye nomntakwabo omncinane uAdolf Dassler baqalisa ishishini labo elincinci kwimpahla yokuhlamba umama, kodwa kungekudala ngo-1924 inkampani yasungulwa ngokuthi "i-Dassler Brothers Brothers Factory." Ibali malunga nokuphuhliswa kwe-Adidas nkampani, ithi ngo-1936, "iDassler" yaqatshelwa eJamani njengesiqhelo sezicathulo zezemidlalo zelo xesha. Izinto zahamba kakuhle, kwaye ngowe-1938 inkampani yakhiqiza iimbini zeesambatho ezili-1 imihla ngemihla. Kodwa imfazwe yavuselela amakhadi amaninzi. Ukuveliswa kweenkampani ezimbini ngelo xesha kwavalwa. Emva kwemfazwe, ishishini lentsapho kufuneka liphakanyiswe ngokukhawuleza ukusuka ekuqaleni. Kungekudala, ngowe-1948, abazalwana bakaDassler bahlula ishishini lentsapho, eqinisweni, eyayiqala kwimbali ye-Adidas brand. URudolph washiya umshicileli emva kwefowuni, ebiza inkampani kungekho igama elidumileyo elidumiweyo - "Puma". UAdolf naye, uzuze isahlulo sesibini seshishini lentsapho, elibizwa ngokuba yi-"Adasas ", kwaye emva koko yatshintsha igama legama elithi" Adidas ". Ngelo xesha, i-logo yale nkampani ibonakala okokuqala.
Ngowe-1948 kwakuqala kwimbali ye-brand Adidas, njenjalo. Kwaye, nangona impumelelo yenkampani, i-Adidas yaqhubeka ikhiqiza izicathulo kuphela. Kwaye i-1952 yaba yinto ebalulekileyo kwenkampani ngokuqinisekileyo ukuba ulwalathiso olutsha luvele kwimbali ye-Adidas. Kulo nyaka, uphawu olwaziwayo lwaqala ukuvelisa ezinye iimveliso phantsi kwe logo. Eyokuqala ukuba yimikhonkethi yezemidlalo, kamva uAdolf wadibana nomnini wefayili yombumba uWillie Seltenraich, obani wayala iinqwelo zokuqala zezemidlalo eziphethe i-Adidas logo. Emva kancinci, u-Adidas wakhulula ibhola lakhe lebhola lokuqala. Inkampani yanda, kwaye unyaka emva konyaka iyanyukela ngokuzithemba "kwi-Olympus" yokuveliswa kwezemidlalo. Kwaye nangona imeko yenkampani ibuhlungu kakhulu kwiminyaka yama-1990, iminyaka emithathu kamva, ukususela ngo-1993, i-Adidas ithathe indawo yayo efanelekileyo phakathi kweenkokheli zemidlalo.
Kuza kube yimhla, imbali yokudalwa kwe-Adidas yinkampani iyona ethandwa kakhulu, kwaye abalandeli beli bhenkco baxela ukuba ukuba ufuna into ethile, ngoko yonke into ingafezwa, njengoko kwenza abazalwana uDassler.
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