I-Italian Replay Replay iyaziwa kakhulu ngaphesheya kwelizwe apho yasungulwa ngo-1978. Ubungcali bolu bhinqa buyimfesane yentsha yefestile - iimpahla, eziyiminyaka emininzi zibhekwa njengezona zinto zisebenzisekayo kwaye ziyi-stylish. Umenzi waseNtaliyane u-Replay akhiqizi nje ijee, kodwa kunye nezinye iimpahla ezenzelwe abafazi kunye namadoda abaneminyaka eyi-18 ukuya kwe-35. Ukongeza, i-assortment yenkampani iquka izixhobo, izicathulo kunye neephunga. Uphawu luyaziwa ngokuba yinto yokubhenela ngokulula. Njengoko iziklomelo ziyi-applications zisebenzisa izitishi, izixhobo zetsimbi, iipokethi ezinkulu kunye nefuthe lokugqoka nokulila.
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Imbali yoTywala
I-branded Replay brand ngo-1978 nguClaudio Buszol, ophefumlelweyo, ngokungaqhelekanga, ngokubukela umdlalo webhola kwiTV. Waba nombono wokudala sakhe isimbolo seengubo ixesha elide, kodwa kwakuyigama eliyi-Replay, elihlala likhanya phezu kwesikrini esibhakabhaka ngexesha lokuphindaphinda ixesha elimnandi lomdlalo, lenze ukuba enze okuthile. Indalo yokuqala ye-Butzola yayiyiqoqo elincinci lamakhwenkwe amabhinqa, okwenziwa ngesitayela sokuvuna . Amantombazana azama umqambi omtsha, kodwa wagqiba ekubeni wandise uluhlu, ejolise kwimveliso ye-denim. Ekuqaleni kweminyaka engama-90, i-jeans yayimfuneko kakhulu, ngoko ke iqoqo lokuqala lathengiswa njengamaqebelengwane ashushu. Ngowe-1989-1991, i-jeans eqinile Ukuphinda kwathengiswa kwithengi ngaphezu kweebhiliyoni ezimbini!
IJeans "Replay" yenza umdali wabo waziwa kwihlabathi. Ngo-1991, uClaudio Buszol watyikitya isivumelwano kunye neBhokisi leMafasho, ngokubhekiselele kuloo nto ibhendi yakhe yaba yingxenye yale nkampani. Kwaye umyili oye walahlekelwa! Ndiyabulela kule ngxelo, Ukubuyisela kwakhona kwakwazi ukubonisa iingubo kunye nezinye iimpahla kwiimarike zehlabathi. Ngomnyaka we-1991, wavula i-boutique yokuqala eMilan, ngowama-1993, wavula ivenkile e-New York. Kuze kube ngowama-1998, malunga nehlabathi kunye neentsuku eziyi-8-10, i-Replay boutiques evulekileyo, ezithatha ii-six thousand. Okwangoku, malunga ne-80% yazo zonke iimveliso eziveliswa yiBhokisi leMbobo ziveliso phantsi kwephawu lokuthengisa. Umsunguli wenkampani wadlulela ngo-2003, kodwa abafumanayo baqhubeka behambelana nefilosofi ye-Butzol.
Jeans eziphathekayo
Ngethuba leminyaka yokuqala yomsebenzi uCladio Butzol wadala imodeli yeeans yoyilo lweklasikhi. Kamva, wagqiba ekubeni aphucule ukubonakala kwawo, afake izixhobo ezintsha. Ekuqaleni babeyizintambo ezinkulu zetsimbi, ngoko-ke ama-attritions, amancinci kamva-engaqhelekanga kweso sikhathi izicelo zesikhumba, izambatho kunye neentambo. Kwakuyisikhathi sokuzama ukusikwa, kuba ijeyta ze-Replay eziqhelekileyo ngeentsimbi zensimbi zazingasayi kuthiwa yinto entsha. Kwiqoqo lephawu lokuthengisa laqala ukubonakala kunye nemimiselo ebanzi, ilungele ukutshiza kwansuku zonke, kunye nee jeans ezincinci, ezikhethwa kumantombazana amancinci. Namhlanje uluhlu lweeJeyi zokuPhinda lukhulu kangangokuba wonke umntu unokukhetha imodeli eya kuyanelisa zonke iimfuno zayo. Ngoko, umzekelo, i-stylish tight jeans i-Replay Rose iyakuthandwa ngamantombazana amancinci amancinci abakhetha izicathulo ezintle kunye nezithende, kunye neentlobo zamakhwenkwe ezinqamlekileyo ezinqamlekileyo zifuna ukungena kwiinqwelo zabo zokugqoka izicathulo.
I-Replay trademark ayikhathaleli nje ngokuthotyelwa kweemveliso kunye neendlela zehlabathi. Ukukhuselwa kokusingqongileyo ngenye yezikhokelo zomsebenzi wenkampani. Ngoko, ii-Engineer Replay zikwazi ukuvelisa ubugcisa bezobugcisa bokuqhathanisa umdaka, okuvumela ukunciphisa kakhulu amanzi.
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