I-brand Columbia Sportswear Inkampani iyaziwa kubantu abakhetha ukhenketho olukhutheleyo kunye nentuthuzelo. Inkampani yaseMelika, eyayihlala kwi-Portland, ivelisa iimpahla ezizenzekelayo kunye nezambatho ezisetyenziswayo ngezinto ezikhoyo kunye nezokwakheka kweenkampani zokulungiselela. I-teknoloji ebizwa ngokuba yi-Omni-Tech ibizwa ngokuthi "Omni-Tech". Yenza izinto ezinamanzi kwaye "ziphefumula", ngoko isetyenziselwa nayiphi na indawo yokuzonwabisa ebusika.
Omnye wabalawuli abaphumeleleyo kwi-brand Columbia ngumgca wezihlangu. Apha, abakhiqizi baseMelika banikele imizekelo eminingi enomdla yezicathulo ezisebenzayo , eziza kuhambelana nexesha lokuzonwabisa. Amacengekazi aseTowns Columbia anikezelwa kwiinguqu zasehlobo nasebusika, ngoko ukhethe imodeli efanelekileyo ayiyi kuba nzima.
Ukuxhaswa kwamabhinqa amabhinqa eK Columbia
Abaqambi be-brand ekuqaleni baxhomekeke kwizicathulo ezipholileyo kunye neengubo, ngoko-ke ama-branded sneakers abo banomkhuphiswano onamandla kwiimpawu ezidumileyo zezemidlalo njengoNike, Adidas, Reebok kunye ne-Umbro. Olu luhlu lubandakanya imizekelo emininzi eyisiseko:
- Abasetyhini basebusika baseHork Columbia. Nazi iindlela zohlobo lweebhondi kunye nemodeli ehluthwayo ngohlobo lweebhotile zasebusika. Ingaphezulu yesikhangulo yenziwe ngendwangu engenawo amanzi eya kuhlala ifudumele kwaye iyomile ngexesha lokubakhoka kwebusika. I-sneakers yaseChina yasebusika ifakwe ngumbutho oqinileyo owenziwe kwi-Omni-Grip yerubha ekhethekileyo yerubha, enika into ebalulekileyo kuyo yonke indawo.
- I-Summer sneakers Columbia. Umphezulu weengubo zenziwe ngentshontsho yokuphefumula kunye nokufakwa kweempahla zokugcoba ukulungiswa kakuhle kwezandla neenyawo. I-shemeshi, eyenziwe nge-teknoloji ye-Techlite, iqinisekisa ukunciphisa ubunqunu bezicathulo, ukuxhaswa kweenyawo nokunyuka kwexabiso. I-sole iyakwazi ukuthatha imivimbo xa ihamba, ikhusela inyawo kwindawo engafaniyo. Isityhula kunye neyona yodwa imilambo.
Isici esahlukileyo seembadada ezivela e-Columbia yindlela ecacileyo ecacileyo yokuhamba ngokude. Izikhwele zixhotyiswe yonke into efunekayo ukuze unciphise umthwalo kwinqanaba kwaye aqiniseke ukuba i-microclimate efanelekileyo ngaphakathi kwe-sneaker. Ngaphandle, izihlangu zilula kwaye zithe ngqo. Kwiimodeli zasebusika, imibala ye-beige ne-grey ibangelwa, kodwa ngamanye amaxesha ukufakwa okugqithisileyo kwipinki, eluhlaza okwesibhakabhaka nolutyheli kwenziwa. Ukuqokelela izicathulo zasehlobo zineembala ezigqamile kunye nobomvu (obomvu, obomvu, ophuzi).
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