Iimpawu ezidumile zilungiselela iiprogram zokupapashwa kweKrisimesi, u-Emily Ratjakovski, okwangoku, unikezela ababhalisile kwi-Instagram enentloko ukuba idibanise kwiintsuku ezingenakunqwenela ihlobo.
Kwiphepha layo umzekelo omangalisayo wachaza ukubonakala kwe-brand entsha ye-swimwear, eyafumana igama elithi Inamorata. I-brand ye-supermodel iya kuba yinto ekhethekileyo kwi-swimwear kunye ne-bikinis. Inyaniso yokuba intombazana enqwenela ukukhuthaza izibhuku zokubhukuda imvelo. Emva kwayo yonke into, ufanelekile ukuba acinge ukuba ungumnikazi wesigqeba esine-sexy, esinobuchule kunye nezemidlalo.
Ukuphefumlelwa komsebenzi kwiikripethi zebhayisiksi ezayo uEmily wakhwela kwimifanekiso. Uyakuthanda imincinci emincikazi yamantombazana aneminyaka engama-50 neye-70, ebeka ingubo kunye neendawo zokuhlamba. U-Emily ulayishe iifoto zabadlali abadumiweyo bexesha elidlulileyo kwiphepha elisemthethweni lenkampani entsha kwi-Instagram. Kwakungekho ngaphandle kweemodeli ngokwayo, ezilungileyo, uRadjakovski, kukho into ebonakalayo.
Ukuxhaswa kwe-brand yayo entsha kukuhluke kakhulu - kuhlukeneyo kunye nokudibanisa imibala yemvelo, kunye neepasta zokuprinta. U-Emily uthi ngokuhlakulela imodeli ye-swimsuit, wayefuna ukuba zonke iintombazana zikwazi ukufumana into ekuthandayo.
Nantsi into eyenziwa ngumsunguli we-trademark u-Inamorata malunga nokuphefumlelwa:
"Ndandwendwela iMallorca ndaqaphela ukuba abaninzi abahlali besiqithi bachithe ixesha labo kwiimpahla zokubhukuda. Khawucinge nje: balungiselela ukutya, badle, babukele abantwana baze baphumule, ngaphandle kokuphuma kwiimpahla zabo zokubhukuda! Kwaye azinjalo amantombazana amancinci aneempawu ezifanelekileyo, kodwa abafazi beeminyaka ezahlukeneyo kunye nobukhulu. Ndandifuna ukuhlakulela i-swimsuit design, apho abesifazana babeya kuba mnandi kwaye bekhululekile kungekhona nje elunxwemeni nasemanzini. "
Qaphela ukuba amaxabiso emveliso yeebhanki entsha isuka kwi $ 75 ukuya kwii-160 zama-160.
Umama: U-Emily uthumele umfanekiso womama wakhe omncinci kwi-swimsuit
Kwi-PR-campaign yembewu yakhe entsha, u-Emily wabelane ngesithombe somama wakhe, uKathleen Badgley, kwiphepha lakhe. Ngokuqinisekileyo, i-supermelel yayingayifuni nje ukuqwalasela umzekelo olandelayo we-swimsuit retro, kodwa neqhayiya ngobuhle benina. Ukongezelela, abaninzi abanqwenela ukuguquka baye bathi u-Emily unomdla wokuhlinzwa ngoplastiki.
Ngokubambisene, kunye nomxube walo ococekileyo kunye nomlenze onqabileyo, uboleka oogqirha, kwaye asebenzi ngokwabo kwi-gym. Ukuqwalasela isithunzi sikaNks. Badgley, unokwenza isigqibo esilula - u-Emily unamagciwane omangalisayo.
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- Umzekelo u-Emily Rataskovski utshitshise abalandeli beengubo eziguguleyo
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UChantine osemncinci kwi-swimsuit ibhinki ibonakala imangalisayo. Zonke iinwele ezincinci, amabele aphezulu kunye namathanga amancinci. Omnye umntu, kodwa lo mfazi esithombeni kwaye wayengakaze avelele ngoshishino lobuhle, kodwa lubonakala lukhulu.