Umqondisi waseHollywood, ogama lakhe alidingi ukumelwa okongeziweyo, kunye ne-brand yezinto zokugcoba u-Alex no-Ani baqalise iprojekthi yothando. Njengenxalenye yentsebenziswano, uDavid Lynch wadala iqoqo lezinto zokugcoba ezibizwa ngeLizwi Lokucamngca. Umgca unemifanekiso yegolide ye-laconic kunye nesilivere kunye nomfanekiso wesimboli weso lesibhakabhaka.
Ephefumlelwe ngokwenza izinto zokomoya, umlawuli walungisa amabhonkco, iintambo kunye namacici amajelo aseMelika. Ngethuba lokunikezelwa kweqoqo, uDavid Lynch waphawula ngesigqibo sakhe sokunikela ixesha kwizinto zokugqoka, kungekhona i-cinema:
"Umgca wezinto zokugcoba" Ukucamngca Ijhe "wadalwa njengenxalenye yeprojekti yokunceda kwaye kufuneka ube ngumqondiso okhuthaza wonke umntu ukuba athole ulwandle lwangaphakathi lwengqondo ecocekileyo. Isimboli sokuqokelela yiso, ayikhethwanga ngethuba, kufuneka libize umntu ukuba azifune. "
Kwisakhelo seprojekthi kuye kwagqitywa ukuba ixabiso leemveliso liqala kwi-$ 42 kunye ne-20% yento nganye ethengiswayo iya kudluliselwa kwisiseko sobubele bukaDavid Lynch. Iminyaka eyi-12, umsebenzi weengxowa-mali ujolise ekuncediseni abantu abasemngciphekweni, abantu abangenamakhaya, amaqhawe, amaxhoba obundlobongela basekhaya kunye nabantu abaphila ne-HIV ngokucamngca kwexesha elide. Kufuneka kuqatshelwe ukuba umlawuli ngokwakhe usebenzise ukucamngca iminyaka engaphezu kwe-40 kwaye ukholelwa ukuba ngenxa yoko waphumelela kwimpumelelo nokuvisisana kwangaphakathi.
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Khumbula ukuba oku akusona isenzo sokuqala sothando. Iminyaka emithathu edlulileyo, watyikitya isivumelwano kunye ne-brand ye-Live Live Process, inzuzo yeLynch yathumela ukunceda abo banesidingo kunye nenkxaso yakhe.