I-brand ye-footwear yase-Italiya i-ASH yadalwa ngowama-2000 kwaye namhlanje imikhiqizo yayo ayithandwa kuphela kwiYurophu nase-Asia, kodwa nakwiMelika. I-Kes kwi-Ash ihluke kakhulu kwimifanekiso yamanye amaxabiso. Abaqulunqi bekampani bazama lonke ixesha, ngokubonisa uluntu rhoqo ngonyaka ngeziphumo ezingaqhelekanga nezikhangayo zomsebenzi wazo. Indumiso enkulu kunenkampani inokuqwalaselwa ukuba umculi uMadonna wayegqoke ama-sneakers yakhe enye yemisebenzi yakhe, eqinisekisile umgangatho ophezulu walo mkhonto.
Ziziphi, i-ASH izina?
Zonke izicathulo ze-ASH zingahlula zibe zimbini iintlobo:
- Ngomntu oyedwa.
- Ngomda.
Ukuba izicathulo ezinqabini zintlanzi ziyinto eyaziwayo, ke izitya ezise-Asch wedge zihamba ngokutsha, apho inkampani yaseNtaliyane yanikela ubomi. Olu hlobo lugqiba ukubeka kuqala izicathulo zezemidlalo kwiqonga. Akufuneki ukuthetha, i-Italian Sneakers, njengokuba kuthiwa ngoku, isinyathelo esingaphambili kwiimodeli zaseMelika ezidumileyo (Adidas, Nike)? Nangoku ngoku izitya zithini lika-Ashk zibhekwa njengezona zihamba phambili, njengoko abaqulunqi basebenzi nje kuphela ekubonakaleni kwezicathulo, kodwa nakwizinto eziqhelekileyo.
Ukwenza izicathulo zabo, inkampani isebenzisa izixhobo ezahlukeneyo, okokuqala, kubonakala ngathi akuyona indawo kwizihlangu zezemidlalo:
- iiplastiki;
- suede;
- zintsimbi;
- isikhumba.
Akukho ngaphantsi koqobo kunye nomhlobiso. Ngoko, umzekelo, i-ASH ikhiphe inani labakhweli bebhinqa kwi-wedge kunye neyodwa, apho kusetshenziselwa khona izibambo endaweni yokugxotha. Kwibala elibomvu le-whisky, i-cappuccino okanye imbala emdaka ebomvu ibonakala ngaphezu kokukhangayo kunye neyokuqala. Isisombululo esinjalo sichaza umgca isicathulo, kwaye asiyikuyichukumisa okanye icace kakhulu. UMarko uphinde wakhiqiza imodeli emininzi yedwa yedwa, apho iinqununu zithatha indawo yamatshini amakhulu ensimbi ngaphandle. Iimpawu zeesiciksi zemibala yensimbi kwendwangu yombala wekhaki zinezikhokelo ezihlukileyo ngokupheleleyo kuneenguqulelo zangaphambili. Baye bafumana ukuthandwa phakathi kwabaselula kunye nabameli bee-subcultures zolutsha, njengoko izinebe zihlotshiswe ngeempahla ezimhlophe. Kwakhona nakwiqoqo le nkampani kukho izicathulo ezinemibala:
- ophuzi;
- obomvu;
- luhlaza;
- iorandi.
Ezi zihlobo zihlotshiswe ngeenkontile zetsimbi, izibhinqa, zingabi zikhulu, kodwa zibonakala zibala.
Musa ukulibala abaqulunqi kunye nemigqabantshintshi yamva, ukuvelisa izitya ze- ASH kwiqonga lemibala yegolide neyesiliva.
| | | |
| | | |
| | | |
