Ukuhlaziywa kwencwadi ethi "I-Psychology of Persuasion: 50 Izindlela Eziqinisekisiweyo Zokuba Nengqondo" nguRobert Chaldini, uStephen Martin noNowa Goldstein

Ndiza kuthi ngokukhawuleza ukuba abo bafunde incwadi enkulu ethi "Psychology of Influence" nguRobert Chaldini akunakwenzeka ukuba athole into entsha apha. Ngaba loo nto iqondakalayo kwaye ihleliwe. Bonke abanye, kungekhona umzuzu, abayizisola ngokuchitha ixesha lokufunda, kuba baya kufumanisa:

1. Kutheni sifuna oko kunzima kakhulu ukufumana, njengoko abathengisi basebenzise, ​​kwaye yintoni enokuyenza kwiimeko ezinjalo.
2. Yintoni eyenza sikholwe ngabantu abanjengathi kwaye senze izinto abantu abaninzi abazenzayo kubalulekile ukuba zilungile okanye zibi.
3. Yiyiphi into engcono - eyahlukileyo okanye okukhethiweyo.
4. Indlela onokuyenza ngayo nayiphi na into.
5. Kutheni abaninzi bethu beza kwisitorethi bengakhethi umkhiqizo omtsha kunye nobizi kakhulu ukusuka kumgca, kodwa baya kumisa ukhetho lwalo kwimodeli engaphambili.
6. Yintoni eyenza abantu bawutyeshele ingxaki, kwaye bangayisombululi ngokukhawuleza.
7. Kubaluleke kangakanani ukuhlawula amatyala kunye noko kunokusinceda.
8. Kutheni ukuba umgcini weeyilethi eze ne-chewing gum okanye i-mint candies
9. Kubaluleke kangakanani amanyathelo okuqala kwiphina ishishini.
10. Yintoni elungileyo ngokukhupha "iifutshane"
11. Indlela yokuzinceda ukufezekisa injongo, uxelele konke malunga nayo.
12. Ukuhambelana ngumhlobo okanye utshaba.
13. Indlela enokwenza ngayo inceba ingaba ngumhlobo.
14. Iimfihlelo zokuzimela.
15. Kutheni kubaluleke kakhulu ukulawula i-ego yakho kwaye ungesabi ukucela uncedo.
16. Indlela yokuthetha ngeziphoso ukuze zibe ziimpawu.
17. Kutheni sithonyelwa kakhulu ukufana okuhlukeneyo.
18. Kwiimpawu zendlela yobudala obudala "bokuzibuyisa".
19. Indlela yokufunda indlela yokuhlawula iimpazamo ukuze kulungile.
20. Ukusuka kukunyamezela okunene kuya kuguquka.
21. Kutheni si soyika kakhulu ukulahlekelwa into ethile.
22. Indlela yokwandisa ikhono lokukholisa, usebenzisa amagama "ngenxa yokuba" kwaye xa akufuneki ukuphoqelela abantu ukuba balinganise uluvo lwabo.
23. Kutheni sifuna amagama eemveliso ezilula kunye nesingqisho.
24. Yintoni efunekayo kumakhadi afanelekileyo afumaneke ngathi.
25. Kutheni izibuko ezisevenkile azikho ngaphantsi kweekhamera zokujonga.
26. Iimvakalelo zithinta njani izigqibo zethu.
27. Kwaye kuya kusenza sikwazi ukukholisa indebe yekhofi.

Konke oku, kunye nezinye izinto ezifihlakeleyo zeengqondo zomntu zilindele kuwe kumaphepha ale ncwadi.