Sekuqaleni kunyaka walo wokuqala, i-brand yaseSpain i-Oysho iye yavula iivenkile ezingaphezu kwemashumi amathathu kwiindawo ezininzi, kwaye ngoku kukho iindawo ezinokuthengwa kweevenkile ezingaphezu kwamahlanu. Ukususela ngo-2008, i-Oysho ingathengwa eRashiya.
Izinto zeBrandi
I-Oysho nkampani ineqela leqela labaklami abaye bachaza imigaqo ephezulu yomsebenzi wabo. Kubaluleke kakhulu ukuba basabele ngokukhawuleza kwiimfashini zakutshanje.
Iqoqo elitsha leengubo zangaphantsi livela rhoqo ngonyaka kwaye lihlaziywa nyanga zonke. Eyona nto idume kakhulu kwaye ithandwayo yayingaphantsi kwengubo yangaphantsi, ehlotshiswe ngentambo, eyayithande abantu bobabini nabaqhelekileyo.
Izambatho zokulala u-Oysho, njengezikhwama zasekhaya, nazo azikhalazi ngokungabikho kokuthandwa. Izambatho ezifudumeleyo ezicocekileyo i-Oysho zifudumala ebusika ebanda.
Ngokuqhelekileyo kwiimodeli zalo mqondiso ubonakala abalinganiswa beempawu ezivela kwiiDisney zee-cartoon ngendlela yeprints . Oku kuyintandokazi "ekugqibeleni", eyanconywa ngabantu abancinci kunye nabantu abanomdla kakhulu.
Imigca yeOhoho
U-Oysho uye wavelisa imizila emihlanu yemveliso yabathengi bayo. I-Corsets ingabonakala njengowokuqala, enokubonakala ibonakalayo, kodwa kukho imodeli ehamba kakuhle kwaye ihamba kakuhle. Umgca wesibini yizambatho zangaphantsi ezahlukeneyo, ezinokuthi zibe zombini zithenda, zakudala, kunye ne-sexy, kwaye zidibanise kwaye zihle.
Ekubeni abaqulunqi bekhontrakthi bakholelwa ukuba umfazi kufuneka abe mhle nakwiindawo zokuhlala ekhaya, bavelise umgca wemifanekiso yekhaya. Lezi zikhwama zekhantshi ezinamaqhina, ezinokugqithwa ngaphandle kwezindlu. Ziyayixhasa iisokisi ezimnandi ze-Oysho. Zifumaneka kwiqoqo leemveliso ezinokudibaniswa lula kunye nezinye iindlela. Oku kuquka nezikhwama ezimnandi zokuzilungisa, iintambo kunye nezinye izinto zokugqoka.
Olunye ulwalathiso oluthambileyo yizicathulo ze-Oysho: iifolishi, iiflethi ze-ballet kunye ne-slippers zendlu.
Njengezinye iimpahla zokugqoka, ezidibanisa i-Inditex Group, i-brand ye-Oysho ikhiqiza umgangatho, izinto ezikhangayo nezikhanyayo kubathengi kwixabiso elifanelekileyo.
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