Isiqithi saseVill River sihlala sithandwa ngokuqhubekayo ngokubonga ngokukhawuleza kunye nokusebenza. Izambatho zabasetyhini kunye nabafazi, kuquka i-denim, kunye nezixhobo, izicathulo kunye neengxowa, zingathengwa kuma-boutique angama-300 angama-branded avulekileyo kuwo wonke umhlaba. Ukhangisa iimveliso zeBritish brand kunye neentando zentando yeninzi, ezihambelana nendawo ephakathi. Nangona ukuba inkampani ibeka iimveliso zayo njengemihla ngemihla, ekuqoqweni kukho imifuno emininzi yokudala imifanekiso yamadala. Omnye unokuthi ngokuqinisekileyo ukuba abaqulunqi be-River Island bangenza i-wardrobe "ukusuka ekuqaleni" kubini abasetyhini kunye namadoda.
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Ibhanti "ne-twist"
Unyaka wesiseko soMhlaba weNxweme uMlambo u-1988, kwaye ingcamango yokuvula ivenkile yokuqala yokugcina impahla yenziwe nguBernard Lewis. I-brand iye yafumana igama lamanje kungekudala, kwaye ngaphambi kokuba iingubo ziveliswe phantsi kweempawu zokuthengisa zika Lewis ezihlukanisiweyo, i-Chelsea Girl kunye ne-Concept Man. Namhlanje ishishini lentsapho ye-River Island ayisayi kubizwa, njengoko ivenkile enye idibanisa abaqulunqi abaninzi. Nangona kunjalo, ifilosofi yebhankaso ayiguqukiyo: abaqulunqi befestile bangabandakanya nayiphi na ingcamango, kodwa kuxhomekeke ekuthotyelweni kwabo ngendlela eqhelekileyo yoMlambo i-River Island, eyakhiwa ngaphezu kweminyaka engamahlanu. Ndiyabulela kule ngcamango, abasetyhini abasemgangathweni behlabathi lonke banokuzalisa isambatho sambatho kunye nesambatho kwisimo se-kazhual , umkhosi, ilitye, i-glam-rock, isivuno-vintage kunye ne-retro. Iqoqo ngalinye leMlambo i-River Island liqule izinto eziqhelekileyo kwisimboli saseBrithani sokuqala . Esi siphumo siphumelelwa ngabaqulunqi basebenzisa ubukhulu obukhulu beScottish, i-wool eselfed cell, i-suede elements, iwayini, i-azure, i-caramel okanye i-shade shades. Ezi zibetho kwaye zenze iingubo eziqhelekileyo okanye iingubo zee-brand eziqhelekileyo eziqhelekileyo.
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Impahla, izesekeli, iingxowa kunye nezicathulo i-River Island - ngumkhiqizo oqwalasela nayiphi na iminqweno yabathengi. Yingakho kwii-boutique zebhenki zingakhonzwa kwaye abo bafuna iingubo zokuhlwa, kunye nabathandi bentombazana yaseLondon, kwaye bakhetha uhlobo lwezemidlalo kwiklasi yeDe-luxe. Iikholeji zihlaziywa kabini kwinyanga, enenzuzo enkulu.
Ukuqwalasela ulutsha olusisitokisini uphawu lwe-River Island lunikeza iindawo ezigcobayo zokuhlwaya nezigqoko eziphathekayo, ijee eziphathekayo, iingubo, iingubo, iifutshane, iifestile, izikhwepha kunye ne-T-shirt. Izibopho, izicathulo ze-ballet, izicathulo, izicathulo kunye nezicathulo i-River Island - isisombululo sesitayela ngaphandle kwezinto ezinobungqingili. Umgangatho wentsebenzo kunye nokuzicokisa izitishi akushiyi nabani na ongenamdla.
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Ingqwalasela ekhethekileyo kufuneka ihlawulwe kwiiqokelelo zaselwandle kunye nomgca weengubo zangaphantsi. Iingqungquthela, iinqanawa kunye ne-Shiphi ye-Ship Island zihambelana nezindlela ezishisa kakhulu ezinikezwa ngezindlu zefashini zehlabathi. I-brand yaseBrithani idla ngokuphindaphinda amanqaku amaninzi amaninzi, kodwa ekusebenzeni kwayo ibheka ngendlela entsha, ukufumana umntu ngamnye.
Imveliso yeBritish brand River Island ayimelwe nje kuphela kwii-boutique boutiques zaseYurophu, eMelika, e-Asia naseMpuma. Ingathengwa kumaziko amaninzi apho kuthengwa khona iimveliso zentengiso. Ukongeza, izambatho ezintsha zetekisi zingalawulwa kwiwebhusayithi esemthethweni nakwiindawo ezininzi zokuthengisa ezithengisa izambatho zentsha.
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