Abo ba landela iimveli kwilizwe lefashini, banomdla kwiinkqubo ezahlukeneyo zokuzimelela ngempilo kunye nokulandela ukutya okufanelekileyo bayazi ukuba kwi-intanethi kukho ibhilikhi eneziqingatha zezigidi zabantu, umdali wabo nguHannah Bronfman. Le nto yayiyintombazana, ngendlela, intombi yomdlali owaziwayo uSherry Brewer no-Edgar Bronfman, owayeyintloko ye-Warner Music Group, owakhetha uphawu lwe-OPI njenge-ambassador yeqoqo lakhe elitsha le-nail polish.
USuzy Weiss-Fishmann wathetha amagama ambalwa ngoHana
I-OPI brand ezinyangeni ezedlule zazisa ukukhululwa kweqoqo elitsha leengubo ze-gel ze-UNI GelColor 360, kwaye namhlanje zikho izikhelo zokuqala ezivela kwiphankaso yokukhangisa. Umgca omtsha unemibala engama-6 kuphela: i-coral, eluhlaza okwesibhakabhaka, eluhlaza, i-tender-violet, ebomvu kunye nobomvu. Ukongeza, abathengi bakhuthazwa ukuba bathenge isiseko se-gel kunye ne-fixer.
Zonke ezi mveliso kwaye zazisa iBronfman. Le ntombazana yayibheke phambi kweefotoliyo ngeendlela ezahlukeneyo. Kwakukho imifanekiso kunye ne-salon enobuhle apho uHanne ebeka khona iipilisi, kwaye kuphela umfanekiso ogxininisa ezandleni, kwaye iimveliso ze-OPI zisesandleni seBronfman.
Emva kokuba iseshoni yesithombe siphelile phambi kweentatheli, uSusie Weiss-Fishmann, umqambishelana we-brand OPI, wanquma ukuthetha, esithi ngoHana:
"Kwangexesha elide safuna i-ambassador, oya kuba ngumfazi othembekileyo kwaye ophumelelayo. Ukongezelela, kufuneka akhulume ngesitayela, imfashini, kwaye kunjalo, sebenzisa i-nail polish. Emva kokuchukumisa abaninzi abafake izicelo, sakhetha uBronfman. Ndivile ngale ntombazana, kodwa andikaze ndidibane naye ngaphambili. Emva kokuba siqale ukuthetha, ndaqonda ukuba uHana wenza kakuhle kuyo yonke into ayithetha ngayo. Umqeqeshi onempilo kakhulu onempilo ufuna ukukhangela, yena unguD DJ omuhle, ibhablogi ebonakalayo kwihlabathi lefashini ... Ngokubanzi, kunokwenzeka ukuluhlu ixesha elide. Ngulo hlobo lomntu esasifuna. Ndivuyiswa kakhulu kunye nentsebenziswano neBronfman. "
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I-OPI iGelColor 360 - umgca oyingqayizivele weengubo ze-gel
Ukongeza kwiphulo elincinci lokukhangisa noHana, umnatha unenkcazo yemveliso entsha kwi-brand OPI. Kuvela ukuba iqoqo le-OPI iGelColor 360 liyimveliso ekhethekileyo kwihlabathi leengubo ze-gel zeempiki. Okokuqala, le ingubo ingasuswa kwiikhonkwane ngemizuzu engama-7 kuphela. Oku kwenzeke ngeendlela ezongezelelweyo-isiseko se-varnish. Okwesibini, umvelisi uqinisekisa ukuba iingubo ziya kubonakala ziqhaqha kwaye zikhazimule njengexesha lonke lokugqoka kwipikili. Le-OPI iphumelele ngeyona ndlela yesibini-indlela yokulungisa. Okwesithathu, i-OPI GelColor 360 iigelesi ziqinisa kwaye zikhusela iplatinum yepiki.