Amahlaya asemgangathweni asemfuno phakathi kwabathengisi kunye nabaphuhlisi bezicelo zokudlala kumanethiwekhi asekuhlaleni. Kwakungekho nxaxheba kwi-intanethi ye-Snapchat, eyagqiba ekubeni kuyamnandi "ukubetha" inkwenkwezi. Kulo mdlalo, wonke umntu umenywa ukuba akhethe phakathi kwezinto ezimbini ezintle: "shaya" uChris Brown okanye "ukubetha" uRihanna. Ihlazo alizange lithandeke nguRahanna kwaye ligxeke ngokucacileyo inethiwekhi ngokwayo. UBrown ngokwakhe akakanikanga imibono esemthethweni malunga nokuba igama lakhe lisetyenziselwa le midlalo yokuzonwabisa.
URihanna ushicilele kwi-Instagram le nkcazo elandelayo:
"Snapchat, ndiqinisekile ukuba uyazi ukuba isicelo sakho asifakiwe kwiluhlu lwam intandokazi. Ndizama ukuqonda ukuba yiyiphi ingongoma yaloo ngxube eyabonakala kutshanje kwisicelo sakho. Ndingathanda ukucinga ukuba oku kukungazi kunye nobubudenge kwinqanaba lakho, kodwa kuninzi? Utyalole imali eninzi kwiprojekthi engathandabuzekiyo ebiza ukuba "hit"! Le ntlonelo yenza amaxhoba obundlobongela basekhaya azinyathele ngokwawo kwaye akusiyo kwimbali yam, iimvakalelo ezinzulu. Inyani kukuba abesifazana, amadoda nabantwana abaye babhekana nobudlova kwixesha elilodwa ebomini babo kunye nabo bajongene nobunzima baye bahlala bethembekile. Ngokukhawuleza ukuphosa le app, uzihlazisa! "
Impendulo evela kwinkampani ayizange ithathe ixesha elide. Kuyaziwa ukuba abameli be-Snapchat ngokusebenzisa i-BBC bacele ukuxolisa ngokusemthethweni kwaye bazama ukulinganisa le nkcazo:
"Siyazisola kukuba isicelo siphumelele iimvakalelo namava abo ababhalisile. Ukupapashwa kwavunyelwa ngephutha kwaye kuthathelwa ukuphulwa kweakhawunti yangaphakathi. Sele sele sisebenzise isicelo sokudlala. "
Njengoko unokulindela, impendulo yebhanti ayinakunceda inkampani, izabelo ze-Snapchat sele ziwile ngo-5%.
Khumbula ukuba ibali elibuhlungu lokubetha umculi nguChris Brown owayesithandekayo - wonke umntu uyazi. Ngo-2009, ummangali watholakala enetyala kwaye wabelwa ithuba lokuvavanya iminyaka emi-5, kunye nokuthintela, avimbela ukufikelela kumthandi wangaphambili ongaphezu kweemitha ezingama-50. Ngako oko akumangalisi ukuba umdlalo wesantya wabangela ukuba i-resonance enjalo.
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Qaphela ukuba abalandeli basekela umculi. Kwi-intanethi yentlalo, amawaka ezikhalazo kunye neemfuno zokusombulula umgaqo wokudala izicelo zangaphakathi kunye nokuziphatha kwazo.