Abakhiqizi baseRashiya namhlanje banokuziqhayisa ngeempahla ezifanelekileyo kunye neengubo ezintle Phakathi kwabo - inkampani i-Eureka, enamava amaninzi phakathi kwezesondo ezifanelekileyo.
Imbali yenkampani i-Eureka
Ngo-1999, iqumrhu lase-Eureka lasekwa liqela labantu abancinci, abakhayo. Ukuqala kwembali yokuphuhliswa kwebhanki yayingathembisi kakhulu - ukhuphiswano olunzima kule ndawo yemakethi yabuza ukuba kubukho inkampani. Kodwa impumelelo yemizekelo yezilingo zokugqoka iye yabonisa ukuba kunokwenzeka ukuphuma kwiinqununu ze-Eureka. Abadali beqoqo lokuqala kunye nabasunguli beenkampani abazange balindele ukuba iimveliso ziya kuchithachitha ngokukhawuleza.
Ekuqaleni, inkampani yakhiqiza kuphela iingubo, kodwa kamva i-assortment yandisa kwaye namhlanje kwiiqoqo ze-Eureka kukho iingubo, iigebengu, iibhola, iidons kunye neebhatyi . Kodwa ke, phakathi kwazo zonke iingubo zowesifazane ze-skirt u-Eureka ubeka isinyathelo esiphezulu, usibheka njengesihloko esisisiseko somgcini wesigqoko samabhinqa.
Iimpawu zeemveliso ze-Eureka
Inkampani i-Eureka ikhathalela ngabathengi bayo ngabanye, ngoko ke phakathi kwezona zinto ziphambili zilandelayo:
- landela indlela yakho ekhethekileyo, evumela ukuba wenze izinto zangaphambili, izinto ezithakazelisayo;
- basebenze kwixabiso elibanzi, apho izinto zifumaneka kubasetyhini bezohlukeneyo zentlalo;
- ukuhlanganiswa okubanzi kunye nokusetyenziswa kweenvoyisi zangempela kunye nemibala;
- amava amaninzi ekudaleni izambatho zowesifazane;
- iqokelelo oluhlaziywa rhoqo;
- ezingatshintshiyo iimveliso zekhwalithi ezintle ngaphandle kweendleko zemveliso.
Imodeli nganye, ekhonjiswe yi-Eureka, ihamba ngezigaba eziliqela, ngaphambi kokuba ibonakale kwikhathalogu. Kubaqalayo, abathengisi banokubaluleka kokubaluleka kwayo kwimarike, ngoko kukho umsebenzi onzima wokukhetha izinto kunye nokuphuhlisa kubonakala kuncinci, kodwa iinkcukacha ezibalulekileyo.
I-Eureka iyalungisa ngempumelelo igama layo. I-Eureka, ngakwesinye icala, imibala emitsha, imizekelo emitsha, izisombululo ezintsha, kunye nakwezinye - ezi ziyimveliso ezingahambelani kwisikhokelo "sefashoni esheshayo" kwaye esiya kuthandwa ixesha elide.
Imijelo yenkampani yeEureka
Imijelo yalo mqondiso imangalisa ngokuthi ihambelane nezitayela ezahlukeneyo, ziya kwiimeko ezahlukeneyo zobomi. Umkhwa omhle unokukhethwa yintombi kunye nentombi ekhulile - bobabini baya kuneliswa ngetyala elihle kakhulu, eliqhelekileyo lemveliso. Izitayela ezingafaniyo zenziwa kwiikholeji:
- Indawo ebalulekileyo kuzo ihlala iinqweqwe eziqinileyo eziqhelekileyo. Ubomvu, umnyama, umnyama, u-burgundy, okanye ngaphandle kwebhanti, unokukwazi ukuba yinto engundoqo yantoni.
- Iingxowa kwi-fold evela e-Eureka nazo zicoceke kakhulu. Amantombazana angazama kwixesha elide okanye elincinci, kungekhona nje kuphela i-monophonic, kodwa kunye nokuprinta .
- Iingubo ezifuthiweyo ezibude ezahlukeneyo ziyafumaneka nakwiiqoqo zeEureka. Ingubo ethi "Matshi" phakathi kweengubo kunye neengubo zeEureka zifanelwe ingqalelo ekhethekileyo. Ikhutshwe kwikhathalogu yokugqibela, kwaye yenziwa nge-blue-burgund-beige. Ingubo efana nale iya kubonakala ibonakale kumnsalane-ebusika.
Abaqulunqi bekampani bathambekele ekusebenziseni izinto zezinto eziqhelekileyo, kodwa zonke ziphuma zizinto ezintsha kwaye zifake imfashini. Amantombazana kunye nabasetyhini bafumane ukukhetha okhethekileyo kweengubo zeEvrika, ukuba akunakwenzeka ukuba bakhethe imodeli yabo-laconic, yolonwabo, nolutsha okanye oluqinileyo.
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