Kwihlabathi lanamhlanje, iifestile ezininzi zeevenkile zizalisa iingubo zabakhiqizi bentengiso. Oku akumangalisi, kuba umthengi unokuqiniseka ngokusemgangathweni, kunye neqiniso lokuba le nto okanye leyo nkcazo ye-wardrobe yenziwe ngokuhambelana neendlela ezikhoyo zamanje. Iimodeli zanamhlanje azikwazi ukuzicingela ngobomi babo ngaphandle kokunxiba iimpahla eziphathekayo, eziveliswa yimpawu ezidumileyo. Nangona kunjalo, amaxesha amaninzi iinkampani ezidumiweyo emhlabeni zithengisa iimpahla zabo, izicathulo kunye nezixhobo ezahlukeneyo kwixabiso elincinci. Enkulu eYurophu, inkampani yaseSweden eqhuba ukuveliswa kunye nokuthengiswa kweempahla eziphathekayo zeH & M, inika iimveliso zayo kwixabiso elithengekayo, ngoko phantse wonke umntu angakwazi ukuyifumana.
Imbali ye-brand H & M
Namhlanje, amakhulu abantu abaqulunqa basebenze ekudalweni kweempahla zedemokhrasi, izicathulo, izesekeli, izicumbiso kunye neengubo zasekhaya. Nangona kunjalo, imbali yenkampani yaqala ngo-1947. U-Erling Persson wasungula inkampani kwidolophu yaseSweden yaseVästerås. Emva koko umqondiso wawubandakanyeka ekuveliseni kuphela izambatho zabasetyhini. Ekuqaleni, inkampani yayibizwa ngokuthi nguHennes. Ngowe-1968, inkampani yandise uluhlu lwemveliso, ngenxa yokuthengwa kweendawo eStockholm. Ukususela ngeli xesha i-brand ibizwa ngokuthi nguHennes & Mauritz kwaye ivelisa iimpahla zabasetyhini kunye namadoda.
Ukususela ngo-1970, ivenkile zeenkampani azifumanekanga kuphela eSweden, kodwa nakwamanye amazwe amaninzi aseYurophu. I-brand ye-H & M yayifumana ukuthandwa okwenyukayo, kwaye iimpahla zazingenakuthanda abantu baseYurophu abaninzi. Ngama-80, unyana kaPersson wadlulela ekulawuleni inkampani. Ukuthengisa iimpahla ngexabiso eliphantsi ngaphandle kokunciphisa ikhwalithi kwakuyiyo ngcamango yakhe, eyabangela ukuba inkampani ibe yimpumelelo enkulu. Iimveliso zerhwebo zaqala ukusabalala emhlabeni jikelele, kwaye inani lezitolo liqikelelwa ngamawaka.
Kwiminyaka ye-2000, izitolo ezitsha zavulwa ngalunye. E-Russia, inkampani yeH & M kunye neengubo zayo zafika ngo-2009. I-brand yaqalisa ukuqhuba iindidi zeentengiso kwiiminyaka-90. Emva koko iipowusta zakhe zanyatheliswa kumaphephancwadi, amaphephandaba, asasazwa kwiipowusta zezitalato kwaye eme. Ukubambisana, iintlanga zehlabathi kunye nemizekelo yatsalwa, phakathi kwayo nguClaudia Schiffer . Ukudala ezinye iikholeji, abaqulunqi beempawu ezifana noKarl Lagerfeld, uRoberto Cavalli, uStella McCartney nabanye abaninzi baqala ukumenywa.
Yintoni umgaqo weenkampani ezidumileyo?
Inkampani eyaziwayo i-H & M ikhiqiza iingubo eziphezulu kunye nezanamhlanje kwixabiso eliphantsi kakhulu. Kuyo yonke iminyaka yobukho balo, uphawu olulandelayo lubambelele kwimigangatho ephezulu yemgangatho. Nangona ukuba inkampani ibhekiselele kwimarike emininzi, oku akuthinteli kumgangatho weemveliso. Yilokho okuye kwavumela i-H & M ukuba iphumelele ukuthandwa. Kwiminyaka emininzi, i-H & M ikhiqize iindidi zeebhulukhwe, ezithandwa ngokugqithiseleyo, kuba zihambelana ngokugqibeleleyo kumfanekiso.
Umkhonto ovela kwi-H & M awunanto efunekayo, kuba amaxesha amaninzi abenzi beempawu abamele imimodeli eyahlukeneyo engagxininisa ubufazi kunye nokwenza umfanekiso ube ngowokuqala. Ingubo ephuma kwi-H & M inokukunceda nakweyiphi na imeko kwaye ngexesha elifanayo likubonisa ngokubonga ngokugqithiseleyo kwi-cut original. Ijatethi okanye iingubo zeH & M ngokuqinisekileyo ziya kuncedisa isaphetha kwindlela yesibini kunye nesicatshulwa . Ngexesha elifanayo, unokukhetha umzekelo ohambelana nesimo sakho nesinambitha. Inokuthi igqitywe ngento yokugcoba njenge-H & M jeans, leyo inkampani iphinde ibe ne-assortment enkulu.
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