I-brand yeSweden eyaziwayo ye-H & M, eyenza ukuthengisa nokuthengisa iimpahla, ibuye iphinde ifikelele kwi-scandal. Ingxaki ikhathalogi ye-intanethi engalunganga yezopolitiko zemveliso yenkampani.
Uvukile kulo ntsasa kusasa kwaye uhlazekile ngolu fa nekiso. Ndiyicaphukile kwaye ayisayi kusebenza @hm kwakhona ... pic.twitter.com/P3023iYzAb
- Iveki (@theweeknd) uJanuwari 8, 2018
Inyaniso yokuba i-H & M ibonisa ngokucacileyo ukuziphatha okungenampilo, yaqwalasela abasebenzisi bezonxibelelwano zentlalo. Ukurekhoda kubonakala kwi-Twitter. Abasebenzisi be-intanethi bekhangelele babona isithombe somfana omnyama ogqoke kwi-sweatshirt eluhlaza kunye nombhalo ogqithiseleyo kwi-Jungle. Ingaguqulelwa ngokuthi "I-monkey epholile kakhulu ehlathini".
Kucacile ukuba olu hlobo lwesisombululo lubonakala lukhuni kakhulu, kuba iminyaka emibini edlulileyo, abantu abamnyama bathatyathwa ukuthelekisa neenkwenkwezi.
Ingaba le ntlanzi ayiphumelelanga, okanye ngaba abathengisi beSweden bebenakunqabile?
I-Apology kunye nemiphumo emibi yecandelo
Kakade, ulawulo lwenkampani alukwazanga ukuwutyeshela i-resonance, eyabangelwa isithunzi esingenangqondo. Umfanekiso kunye nenkwenkwe isuswe kwisayithi, kodwa le ntengiso isele ibe nemiphumo emibi kwenkampani!
Kwintanethi kwakukho namazwana avela kwi-H & M:
"Siyaxolisa gqitha ukuba lesi sithombe sithathwe, siyazisola ngokuba saza kule mprinta. Sisususile lo mfanekiso kuzo zonke iziteshi zonxibelelwano, isinyathelo esilandelayo ukususwa kweempahla kwi-network yonxibelelwano. "
Nangona kunjalo, iingxaki sele ziqalile - u-Weekend, owomthonyama waseTopiya, wathi ulwaphula ubudlelwane bezoshishino kunye nomkhwa. Ukuqokelela kokugqibela kweeVeki kunye ne-H & M kukhishwe nje ezimbalwa iinyanga ezimbalwa ezedlule. Kubonakala ngathi kuya kuba ngowokugqibela. Nantsi into eyenziwa ngumculi womculo ngale nto kwi-Twitter:
Ndivuka ekuseni, ndiya kwi-intanethi, kwaye nantsi! Ndafumana uluhlu olubanzi lweemvakalelo, kuquka ukuthuthumela, ukudana, ukuhlazeka. Intsebenziswano yam kunye neH & M iphelile. "
Qaphela ukuba i-brand H & M idume ngokubambisana ngokubambisana nabaqulunqi befashoni abadumileyo kunye nabaziwayo. Ngezihlandlo ezahlukahlukeneyo, le nkampani yenza iimpahla ezifanayo kunye noCarl Lagerfeld, uRoberto Cavalli, iMadonna, uKylie Minogue, uLana Del Rey kunye noKaty Perry.
- Bella Hadid kunye ne-Weeknd ehlangene eCannes
- Iveki yachitha ixesha kunye nomntu ongaziwayo ehotele
- U-Bella Hadid udibana ne-anti-Kendall Jenner
Kufanelekile ukuvuma ukuba abenzi baseTermania abenzi beempahla babonakala bengakwazi ukufunda kwiimpazamo zabo. Ngaloo ndlela, ngo-2015 babesele batyholwa ngokubabiza imimodeli emhlophe - abathwali bomfanekiso omhle wezorhwebo labo. Ukongezelela, kukho uluvo kuluntu ukuba i-H & M isebenza ngabantwana kwimisebenzi yayo yokuvelisa esezantsi kumazwe ase-mpuma Asia ngaphandle kwemimiselo.