Ukususela kwimida yeengubo zamantombazana namhlanje ungenza umkhosi wonke - ubude beelulu lamagama luyamangalisa ngolu hlobo, kwaye kubonakala ukuba akukho maninzi a mabhinqa ukuba le mveliso iya kuba yintsebenzo eyi-100%. Yingakho kwishishini lefestile kukho imithetho yalo yokuziphendukela kwemvelo - ezinye iimpawu zimi ngaphezu kwezinye kungekhona nje ngohlobo lokuthandwa, kodwa nangamaxabiso, umgangatho weengubo kunye nezinye iiparitha.
Isilinganiselo sempahla yeempahla ngokweBrandZ
I-BrandZ yinkcazelo ephezulu yebhendi kunye nedatha kumaxabiso angaphezu kwama-650,000 kunye nama-23,000. Ukususela ngo-2006, uBrzZ sele iqalile ukulinganisa ukulinganiswa kweempawu, apho izikhundla eziyi-100 zinikezelwa kwaye zonke iimpawu ezivela kwiindidi ezahlukeneyo zithatha inxaxheba. Makhe sibone ukuba zeziphi iimpahla zokuthengisa eziye zafakwa kuloluhlu lwehlabathi.
- Indawo ye-26 - yokuqala kwiinkampani zokulinganisela, ukuthengisa iimpahla, izicathulo kunye nezixhobo - uLouis Vuitton. Kuluhlu lwe "luxury", kwaye libiza ii-24,312 yezigidi zeedola. Oku akumangalisi, kuba iingxowa zenkampani - into yeemfuno zabesetyhini ezivela kwihlabathi lonke, ngaphandle kokuqwalasela iindawo ezikude kakhulu, ngokuqinisekileyo, apho imbonakalo yefashoni isencinane.
- 57 indawo - i Nike. Abantu bathanda imidlalo, kwaye u-Nike unceda ukwenza kube lula. Ewe, le ngenye yeenkampani ezithandwa kakhulu kwilizwe, kwaye uqikelelo lwalo lwe-13,917 yezigidigidi zeedola zichanekile ngokupheleleyo.
- Indawo 62 - H & M Ngaphandle kweengubo zenkampani yaseSweden, akukho ngxelo enye kwindlela yezitrato -bloggers, abathwebuli beefoto kunye neemodeli ezifana nezambatho ze-H & M eziphathekayo, kwaye zanikezwa ukulinganiswa kwenkampani kunye nexabiso ($ 13,006 yezigidi), yinyani ukuba uthando lwabo luphele kakhulu kwaye unamandla kakhulu.
- Okwesine kwindawo yethu yeempahla zokugqoka iimpahla zabasetyhini, kwaye ngo-71 kwi-BrandZ-Hermes. Iingxowa ezikhethiweyo kunye nezikhwama ziphoqa amabhinqa kumgca, uhlala iminyaka emininzi, kwaye mhlawumbi ulinde ixesha elide kwaye lichaphazela ukulinganiswa kwenkampani - kuphela i-11,917 yezigidi zeedola.
- Indawo 86 - uZara. I-tycoon yaseSpain, umnini weZara Amancio Ortega, uyazi indlela yokwakha ishishini elithengisa iimpahla zentsha esincinci. Kwinqanaba lohlahlo lwabiwo-mali, uqikelelo lwezigidi ezili-10,335 zezigidi ziphumo ezilungileyo.
- Indawo ye-90 - Iipofu-Iphupho. Olu hlobo lugqithiselwa kwi-$ 9,600 yezigidi, kwaye lwakutshanje kwisikhundla seBrandZ, esesigaba sengubo.
Iimpawu ezintle zokugqoka zeForbes
U-Forbes wayesoloko ebonwa ngumbono wakhe kwiinkalo ezahlukeneyo zobomi, kwaye amehlo abo awadluli ngeempahla zokugqoka. Ngoko, iimpahla ezidumileyo ze-Forbes zifanekiselwa yinkalo enkulu:
- Gucci.
- ULouis Vuitton.
- Burberry.
- Chanel.
- IVersace.
- Prada.
- Dior.
- Alexander McQween.
- Giorgio Armani.
- URalph Lauren.
- Hermes.
- IDolce neGabbana.
- Salvatore Ferragamo.
- Dunhill.
- UCalvin Klein.
Iimpawu zorhwebo ezidumileyo kunye nezindlela ezingaqhelekanga
Uludwe lweemveliso zehlabathi zingubo luyacwangciswa kwaye ngeendlela ezahlukeneyo, umzekelo, ngesitayela:
- Zara;
- UCalvin Klein;
- IDolce neGabbana;
- Giorgio Armani;
- Dior;
- Prada;
- IVersace;
- Chanel;
- Burberry;
- Gucci;
- ULouis Vuitton ;
- NAF-NAF;
- Guess;
- Lacoste;
- Morgan;
- Zigcinwe;
- Alexander McQween;
- H & M;
- Zara;
- OGGI;
- IM Mango;
- Sela;
- SikaColin;
- Topshop;
- Chloe;
- Columbia;
- Givenchy;
- Kenzo;
- Kira Plastinina;
- Mexx;
- Miu Miu;
- Monica Ricci;
- Khangela;
- UOstin;
- Ukhohlakele.
Iimpawu ezigqithisileyo zengubo zamantombazana ezingabizi
Iingubo ezingabizi kwaye zifake imfashini zingathengwa kule mikhiqizo elandelayo:
- Zara;
- OGGI;
- Sela;
- SikaColin;
- IM Mango;
- Topshop;
- Khangela;
- Ukhohlakele.
Iimpawu ezintle zeempahla zentombi ezivela kwinqanaba elithi "zangaphantsi"
Uluhlu lweenkampani zokugqoka ezinobumba ezigqithiseleyo ekwenzeni ngaphantsi kweengubo zilandelayo:
- Lormar;
- Imfihlelo yaseVictoria;
- Milavitsa;
- U koyisa;
- I-Agent Provocateur;
- UChantal Thomass;
- Intimissimi.
Uludwe lweempawu ezidumile zezemidlalo kubafazi
Uluhlu lweempawu ezidumiweyo zentlalo yabasetyhini kwithuba le-Soviet libukeka kanje:
- Adidas.
- Nike.
- Puma.
- Reebok.
- Columbia.
- Esprit.
- Xoxa.
Olu luhlu lubonisa zonke iimpawu ezilungileyo zehlabathi lezemidlalo.
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