ULee Reine Blanche ungumqondiso omncinci waseFransi owenzela imfashini, eneengubo ezibonisa izithethe ezingcono zeFrench kunye nombono wendlela intombazana yangempela okufanele ikhangele ngayo.
Luhlobo luni lwe-brand uLa Reine Blanche
I-brand La Reine Blanche (elibizwa ngokuthi "La Reine Blanche", eliguqulelwe ngokuthi "iNdlovukazi yaseMhlophe") yabonakala eFransi kwiminyaka emininzi edlulileyo. Nangona kunjalo, sele sele kukho iifemu kwamanye amazwe, apho izambatho zinqunyulwa phantsi kwele bhile. Ngokomzekelo, enye yamashishini asekwa eRashiya. Ukusasazwa kwamandla okunjalo kusivumela ukunciphisa iindleko zezinto ezincinci, ngelixa singalondolozi kwimpahla kunye nemigangatho yokulungiswa, nto ibaluleke kakhulu, kuba inkampani ikhiqiza izambatho zabasetyhini.
Ukuba sithetha ngefilosofi yebhanki, abanini ngokwabo bathi iingubo zikaLee Reine Blanche zibhekiswe kumantombazana kunye nabasetyhini abaneminyaka engama-25 ukuya kwe-40 ubudala, ishishini kunye nenjongo. Kule minyaka ubudala ukuba ubufazi kunye nobuhle bufikelele kwinani labo, ngoxa amantombazana sele akulungele ukwakha umsebenzi, akhuthele ubomi bawo kwaye afune ukubonakala ehlambulukileyo kwaye enhle. La majazana abancinci nawo abamele abameli abajoliswe kulo mqondiso. Kulohlu lweengubo zakhe unokufumana uluhlu olubanzi lweemodeli ezifanelekileyo zomsebenzi, ukuqeshwa, iintlanganiso zezorhwebo ngaphandle kweofisi. Abaqulunqi baseFrentshi bebhendi bambona intombazana uLee Reine Blanche ngohlobo lwendlovukazi yangempela: engenakunqanyulwa, enhle kwaye engenangqiqo, kodwa isinyanzelo kunye nesetyhini, ingqabileyo, ibonakalisa isiqhelo saseFrench.
Ukuphathwa ngenyameko kwinkampani iLa Reine Blanche kunye neendlela zakutshanje zakutshanje. Ziyakuthi ziqwalaselwe xa kuphuhliswa iikopi ezintsha. Ngoko ke, ukuthenga iimpahla ezivela kulo mqondiso, uya kuhlala ukhangeleka njengamanje kunye nesitayela. Ukongezelela, iqoqo ngalinye elitsha lifana nomxholo kulawo angaphambili, okwenza kube lula ukuhlanganisa izambatho ezivela kwiiseti ezahlukeneyo zexesha kunye kunye, izinto ziya kulungelelanisa.
Ingqwalasela ingakumbi ihlawulwa kwinkampani uLee Reine Blanche ekukhetheni izinto ezifanelekileyo zokuqokelela. Kwaye ukhetho luhlala lunikezwa kwiingubo zendalo: isiliki, ikotoni, ilinen. Akukho nto ibaluleke kakhulu kumgangatho wokubheka. Izinto eziziwayo ezivela kwiiqokelelo zebhanki zigqibe kakuhle kwaye zichasene kakhulu.
Umgca weLa Reine Blanche
Umgca wenkampani ukhulu kangangokuba ibhinqa likwazi ukuyenza ishishini lakhe okanye i-wardrobe engaqhelekanga kwizinto ezikuphela koluphawu. Iquka zombini iingubo zangaphandle kunye neengubo zeshishini okanye iibhantshi, iipketi kunye neebhulukhwe, kunye nezixhobo ezahlukeneyo eziza kunceda ukuzalisa umfanekiso.
Okukhethwa ngokukodwa kukuqokelela kweengubo zangaphandle kule nkampani. Ingubo yeegusha uLee Reine Blanche uhlala ngokugqibeleleyo kulo mfanekiso, ugxininise yonke imilenze yowesifazane, ngelixa iqhuma kakuhle nakwiqhwala. Kuyafana neengubo kunye neebhatyi uLee Reine Blanche.
Ukuba ukhangele isambatho esisetyhini kunye nesilula, kufuneka ubeke ingqalelo kwiingubo zikaLee Reine Blanche. I-silhouettes yabo inkulu kubasetyhini abaneentlobo ezahlukeneyo zomfanekiso, kwaye kwiikholeji zasehlotyeni nasebusika kukho uluhlu olubanzi lwezinto ezikhethiweyo zemihla, umsebenzi okanye iingubo zemihla ngemihla.
Iingxowa zeLa Reine Blanche zingaba nobukhulu obuhlukeneyo kunye noyilo. Ukususela ngokwaneleyo kunye nokuzibamba, ezifanelekileyo ukugqoka eofisini, ukuba lunomdla ngakumbi kumbala kunye noyilo lwezinto ezincinci kunye neengxowa zesikhwama phezu kwehlombe, ukuvumela ukuba unxibe zonke izinto ezifunekayo zezilwanyana, ngelixa zingenzima kakhulu.
| | | |
| | | |
| | | |
