Igama lophawu "Ted Baker" siva rhoqo. Akumangalisi. Lo mvelisi waseBrithani, uqala umsebenzi wakhe omdala wokudala kunye nokudalwa kwamakhwenkwe amadoda kuphela kwixesha elikude ka-1988, wabuyisa umhlaba wonke ngexabiso kunye nempahla ephathekayo: iimpahla zamadoda nabasetyhini, izicathulo, iimpahla zesikhumba, izixhobo zokusebenza, imigca yokuqhumisa kunye nezimonyo ezikhuselekileyo. Kwakhona, abaqulunqi beli ndlu babambisana nabavelisi abaziwayo beekhompyutheni, ii-fowuni kunye nezinto zokusebenza.
Imveliso nganye eyenziwa yile nkampani edumileyo ifanelekile ukuba ikwazi ukudibana kunye ne-mod mod yokwenza into.
Izinto zokugcoba
Izambatho eziduduzayo kunye nefashini "Ted Baker" isasaphambili kwiintlupheko zoqhagamshelwano lweempahla kunye nezambatho zanamhlanje. Ziziphi iimpawu zemigodi enefestile eziphuphayo?
- Izindleko . Iminyaka emininzi yokusebenza yenzelwa ukufezekisa umgca weentlobo zeentombi kunye namadoda. Iimpawu ezinqabileyo, ezintle, ezifanelekileyo ngokubangela ukuba imibutho iphumelele kunye neempumelelo.
- Iingubo zokugqoka . Iingubo ezigqithiseleyo zodatshulwa u-Ted Bucker uye wabagqila iingqondo zabafazi abathandekayo befashoni. Iimpawu ezilungeleyo zengubo kunye neziprintshi ezitsha "i-jungle" okanye "i-inflorescence enkulu" ngokudibanisa nesitayela esilula kwaye sithobekileyo asiyi kushiya nabani na abachasayo.
- Jeans . Iimodeli ze-Classic kunye "namakhwenkwe" zanamhlanje ziya kwenza iintlobo ezahlukeneyo kwiphina ikhabethe.
- Ibhantshi yeBhantshi ayizange iphumelele ingqalelo yabakhi beefestile kunye namantombazana banokuyonwabela ngeempahla eziphathekayo zomzimba, iimpapasho eziqhakazile kunye nemizekelo enomdla yeTed Bucker. Imifanekiso eqingqiweyo ye "palm", "toucan" kunye "neentyantyambo" iya kuba ebusweni bendoda nganye, kwaye ukuhluka kweempawu zokuhlamba okanye iindawo ezihlambulukileyo kwi-bikini kuya kugxininisa isidima salo mfanekiso.
Amaphuzu eTed Bucker
Le brand brand yaseBrithani ayikude emva kwabanye abavelisi beempahla zanamhlanje, ngoko ke izibuko zelanga zeTed Bäker nazo zithandwa ngabathandi befashoni. Imizekelo eyahlukeneyo yeglasi izakuvumela ukuba ukhethe ukhetho olulungileyo kuyo nayiphi na uhlobo lobuso kunye nesinambitha.
Iimpahla eziziwayo zeBhinqa zeTed Bucker
Uluhlu lweemfashini zeemfashini Ted Baker akayekanga ukukhula ngesivinini esikhulu, kuba abadali beekhwalithi ezintle kwiindawo zodwa kunye nokubukela nantoni na, nokuba yinto engabalulekanga, iimeko kunye nemifashiselo yefashoni. Nayi imimiselo yamanqaku afanelekileyo:
- Izicathulo zeBellet okanye i-slates, ezaziwa ngokuba lula kwazo, iingubo eziqhaqhazelisayo kunye nobuncwane obumnandi, ezihlotshiswe ngeentonga ze "Baker";
- kwixesha elizeleyo iibhotshi eziqinile ezenziwe ngezinto ezibonakalayo zepolymer, eziza kubakho kwiimeko zemvula;
- Izikebhe ezindala zesikhumba kunye neenqwelwana ezincinci, kunye ne-welt efihlakeleyo okanye i-metallic, isithende esibukhali kunye nesithende esiphezulu siya kuthandwa ngabathandi be-chic;
- izicathulo zesikhumba kunye neenzwane ezivulekileyo kunye nesithende esivaliweyo esinesithende esiphezulu sefomu yeklasi, ehlotshiswe ngamatye amakhulu okanye ngamatye aya kuncedwa ngabafundi befashoni.
Izikhwama ze-brand Ted Bäker
Abachwephesha beenkampani bahlawula ingqalelo ngokukhethekileyo kumatshini kunye nomgangatho wezinto ezisetyenziselwa ukuthunga izikhwama zezitayela ezahlukeneyo kunye nezikhokelo. Nazi ezinye zeemodeli ezinokwakheka kakhulu kwiingxowa zeTed Baker, ezifunyenweyo ukufumana i-fashion global:
- Iingxowa zokuthenga ezithengisayo . Abaqulunqi beli bakala bafakwe kwiimpawu eziqhelekileyo zamehlo ezinemibala ye-powder, imizobo yendalo kunye nezilwanyana kwaye, ngokuqinisekileyo, iingubo eziluhlaza zeemveliso. Ngaloo ndlela, i-bag shopper ishintshwe ibe yinto yefashoni yanamhlanje kwaye ifunwa yiyo yonke into eyenziwa yizinto ezintsha.
- Izikhwama kwimizi yesixeko . Izibambo ezinkulu, iipokotshi ezinkulu, ubukhulu obukhulu kunye nesikhumba esiqhenqileyo ziyingqungquthela ehambelanayo ezibandakanyiweyo kumgca onobugcisa weengxowa zesixeko.
- Imizekelo yezemidlalo . Eyaziwayo kubo bonke isibhengezo somthunywa ekuboniseni abayili bezindlu uTed Baker kufuneka babe ne-strap enkulu kunye nesethi yamapokethi asebenzayo. Izinto eziphathekayo zinokuthi zixhomekeke kuzo zonke iintlobo ze-scuffs, i-spikes zokuhlobisa kunye ne-holnitenami, kunye nokubunjwa kwesikhumba.