Okwangoku, ukukhuthazwa kweendaba zentlalo (ukukhuthazwa kwe-SMM) kuya kuba yinto ethandwa kakhulu, kwaye kubonakala ngathi wonke umntu ukhohliwe ngeendlela zokudala ezithembekileyo zokuthengisa nge-imeyile. Abaninzi bacinga ukuhamba kwangaphambili kwesi sihlandlo njengesiqhelo, senze ngexesha lama-2000.
Ngokuqinisekileyo, ukugqithisa ukuhamba kweenkcukacha kuye kwatshintsha kakhulu kwicandelo loluntu, nangona kunjalo, nangona ukufikelela okukhulu kwabaphulaphuli, abantu baya kwiiprojekthi zoluntu zonxibelelwano kunye nokuzonwabisa kwaye abanqweneli kakhulu ukuqonda ulwazi lwezorhwebo.
Incwadi ethi "Newsletters News" evela kuJan Brodie ayifuni ukuba ilahle yonke iindlela zokugqibela zokukhuthaza iimveliso, kodwa ichaza ngokucacileyo isizathu sokuba umntu angayikhohlwa malunga neelwimi ezindala-ezilungileyo njengendlela efanelekileyo yokukhuthaza imveliso yakho kwimarike. Nangona kunjalo, kwesi sixhobo kufuneka uqikelele ngakumbi kunabanye abaninzi - ukuphazamisa idumela lakho ngokusebenzisa kakubi iimeyili zokuthumela i-imeyili kulula ngakumbi kunokusebenzisa ezinye iindlela.
Le ncwadi ichaza le miba elandelayo yokuthengisa iposi:
- Kutheni kubandakanywa ukuhlukana kwabaphulaphuli kunye nendlela yokuchonga ababhalisayo abayidingayo.
- Kutheni ukuba i-"ethengiweyo" e-mail yolwazi imbi, nangona ihambelana nabaphulaphuli bakho.
- Indlela yokuqulunqa isiseko sokubhalisa esifanelekileyo kwaye kutheni kungcono ukususa ababhalisile abangasebenziyo kunokugcina umthamo.
- Iinkalo zobuchwepheme zokuthumela iincwadi - indlela yokudlula iifayile ezichasene nogaxekile, indlela yokuqokelela iinkcukacha ezichanekileyo ngabasebenzisi.
- Iinkonzo kunye neengxaki zee-imeyile eziqhelekileyo, kwaye yintoni efanelekileyo ukugcina umdla wabasebenzisi kwi-newsletter yakho.
- Ukwenziwa komntu wokubhalisa ngokusekelwe kwimiba yomsebenzisi.
- Ukusetyenziswa kwezindlela zengqondo zempembelelo ekuthengiseni kunye nokwaneliseka kwezidingo zomsebenzisi.
- Ukuphononongwa kwempumelelo yokuthengisa i-imeyile, kunye nokujonga ngokubanzi izixhobo zokuthumela iposi.
Incwadi ibhaliwe ngolwimi olucacileyo kwaye ngexesha elifanayo lincinci kakhulu - ukufunda kwayo akuthathi ixesha elide. Kucetyiswa ukuba ufunde nabani na ophethe i-intengiso kwi-intanethi.