"Ray Ban" (isiNgesi uRay-Ban) liphawu oludumile lweemiboniso zelanga, kunye namafowuni okulungisa i-optics. Ngenye, enye yeenkampani zokuqala ezincinci ukuvelisa imibukiso, namhlanje yinkampani enkulu kunye nesigama-magama ngokubhekiselele kwiimpawu eziphezulu kunye nezisetyenziselwa ngabasetyhini kuwo wonke umhlaba.
Iingxelo ze "Reiben" - imbali yelwimi
Le ngcaciso yaqala ukukhutshwa ngo-1939. Iiglasi zazijoliswe kubaqhubi be-US Air Force kwaye zabizwa ngokuba yi "Aviator". Kwakungeyona yodwa imodeli ekhutshwe yinkqubo yokukhusela yaseMelika - kwiminyaka elishumi yonke inkampani yanikela ngemveliso yayo emkhosini.
Amaphuzu "URay Ban" ayeke ukuba kube yimpempe kuphela kwiimpi emva kwemfazwe. Ubuninzi be-rock'n'roll, i-music boom, negalelo ekukhululweni komzekelo olandelayo othiwa iWanderer.
I-brand "Ray-Ban" ukusuka kwikhulu le-19 yayiyipropati ye "Bausch & Lomb". Inkampani ayivelanga kuphela i-optics ixesha elide, kodwa kunye nemveliso yezempilo. Kwiminyaka eyi-80 yekhulu lama-20. inkampani yaqala ukuveliswa kwee-lens kunye nemveliso ehambelana nayo. Kwangexesha elide, abasunguli bezoshishino kunye nabalandeli babo banenhlanhla: ukuthengisa okuphezulu, idumela elihle, igama eliyaziwayo livunyelwe ukufumana imali eninzi nokwandisa imveliso. Kodwa ngowama-1990 indawo yokugcina inhlanhla yayiphelile. Ukhuphiswano, ukwehla kweentengiso kubangele ukuba inkampani yaseNtaliyane "Luxottika" yaba yikhawu. Ukufunyanwa kweendleko kubiza umnikazi wangoku-640 wezigidi zeedola.
Iintlobo zemifanekiso
Njengamanje, ungathenga iziglasi zeentombi "Ukuvinjelwa kukaRay" kweemeko ezahlukeneyo. Kwakhona iirazi zeRayban ziveliswa kunye ne-diopters kubantu abanenkinga yokubona. Oku kufumaneka kwifowuni kunokukhethwa ngokusekelwe kumbala: iilayile "zokuvinjelwa kukaRay" ziluhlaza okwesibhakabhaka, obomvu, eluhlaza, obomvu, njl.
Iirabanzi ze-Rayban zesiglasi azikho nje iiglasi ezintle, yinto ekhusela kakuhle kwaye ikhusela amehlo akho kwimisebe ye-ultraviolet. Iiglasi ezinemibala "URay Ben" lithuba lokudala umfanekiso wakho - isicatshulwa esicacileyo, esizimeleyo, esizimeleyo, esincinane, se-retro.
Iimveliso zalo mqondiso azibonakali nje ngeentlobo zeemodeli, kodwa kunye nekhwalithi ephezulu, ukuzinza. Emva kokuba uzame kanye, kunzima emva koko ukuba uzikhanyele uvuyo kwaye unxibe enye into. Iiglasi zamabhinqa "URay bin" zidumileyo kwizinto eziqhelekileyo eziqhelekileyo nezingavamile.
Iimodeli zeilawuli ze "Ray bin", ngendlela, zihlala zihlaziywa, kodwa imodeli yokuqala yekhokho yelo xesha "I-Aviator" isasaziwa kwaye iyaqaphela. Enye yezinye iinguqu ezinokugqibela ze-accessory zilahla iilazi «Ray ban». Lo mzekelo ufaneleke ngokukodwa kubasetyhini obunobunqamle obunxantathu. Eyona nto ilula, kodwa ngelo xesha idizayini engalinganiyo kwisitayela se "unisex" iyakwazi ukuzalisa ukujonga okuthe ngqo.
Ngoko, iilazi zikaRay-Ban zi:
- isitayela;
- mgangatho;
- i-assortment enkulu;
- imizekelo eyenzelwe ukulungiswa kombono nokukhuselwa kwelanga;
- Xabiso elithengiswayo.
Ngokukodwa i-accessory yale nkampani iya kuba mnandi kubameli bezesondo ezifanelekileyo. Iiglasi zowesifazana eziphathekayo "I-Reaban" ziza kunye namaxwebhu ahlukeneyo. Imibala yemibala "URayban" ithandwa kakhulu ngabantu abatsha.
Okwangoku, i-accessory ingathengwa kwiivenkile, kuquka nezitolo ze-intanethi. Into efunekayo ukuba uyikhumbule malunga nokuba iifake ziqhelekile. Ngako oko, cinga ngokucophelela ukuthengwa okungenako ukubonakala kweemogos kwiilensi, iimpumlo zeempumlo, khangela umgangatho weemfono, cela ibhokisi kunye necala.
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