Ukususa imodeli engabonakaliyo kwi-jeans yokukhangisa, mhlawumbi, eyenziwe ngumyili odumile uKelvin Klein. Emva koko, le baton yayithatyathwe ngamanye iimpahla zeempahla, kwaye iminyaka emininzi le nkqubo yezobhengezo ephumelelayo ineempawu ezahlukeneyo. Kulo nyaka, uphawu lwe-Replay luzimisele ukudubula imodeli kwezinye ijee, kumema u-Irina Sheik, uStella Maxwell noJoan Smalls ukuthatha imifanekiso.
Imvelaphi emhlophe kunye neenkcukacha ezincinci
Ngokumalunga nendlela yokwenza i-jeans, ukwenjenjalo ukuba bakhunjulwe kwaye bafuna ukuthenga, bacinga ngazo zonke iinkampani ezivelisa olu hlobo lweengubo. I-replay trademark, kulo nyaka, wagqiba ekubeni kugxininise ukufezekiswa kweempawu ze-jeans kunye nobuhle bamantombazana abamele iqoqo le-autumn / ubusika 2017.
Ukusebenza kwiintengiso zeefowuni, udumo oludumileyo lwezithombe zaseMert Alas noMarkus Piggott bamenywa. Kwaye kungenanto, abaphathi bezithombe baxhomekeke ngokufanelekileyo ngolu hlobo: Shake, Maxwell noSmalls babengenasiphelo, kwaye bevela kwiingubo ababengabona ijee kuphela. Abadlali beefoto banqamle abamhlophe, bagxininisa ukukhangeka kweqoqo elitsha. Yonke imifanekiso iphendukile kakhulu, amanye amantombazana agxininisa, agubungela amabele ngezandla zabo, omnye nomnye okanye iinqanawa ezingenakunqandwa.
- UKrissy Tagen wabiza u-Irina Sheik "Owona Mfazi Ohle Kakhulu Ehlabathini"
- Ukubonakala kuka-Irina Sheik kwi-Cannes Film Festival kubangele intetho enkulu ngokukhulelwa kwakhe
- Ibini eligqibeleleyo: Irina Sheik noBradley Cooper kwiMet Gala 2018
Iqoqo lokuqokelela - ijee ezikhethekileyo
Emva kweseshoni yesithombe sele iphelile, ummeli we-brand replay uthetha phambi komshicileli, esithi:
"Ukuqokelela I-Jeans ekhethekileyo. Ubunqabileyo babo kukuba zenziwe ngumbumba omncinci, ogqithisileyo kunye ogqithiseleyo ogqityileyo ogqityisa zonke iintlobo zeengqungquthela zowesifazana. Izinto ezilungelelanisiweyo ezisetyenziselwa ukuqokelela zibonelela ngepembelelo "yesibini" kwaye zenze i jeans zikhululeke kwaye zenzeke kangangoko. Ii-Jeans zinokuthengwa ngeengu-4 ezihlukeneyo: i-skinnels enendawo ephakamileyo kakhulu, ephantsi, eluhlaza, kunye nokufutshane. Imibala yeeans nayo iyahluka - ukusuka kwi-indigo kunye emnyama ukuya kumhlophe kunye nokukhanya okwesibhakabhaka. "