Ayikho imfihlelo yokuba namhlanje abanamashishini abakhulu nabancinci bazama ukuthengisa nje kuphela ngobomi boqobo, kodwa nakwinkonzo. IiWebhsayithi ezizodwa zixhobo ezinamandla ezikuvumela ukuba uthengise iimveliso kunye neenkonzo zakho. Ukuhamba - yintoni na kwaye inceda njani kule ngxaki - siya kuyiqonda kweli nqaku.
Ukuhamba - yintoni na?
Ekuguquleleni ukusuka kwisiNgesi "iphepha lokungena" - eli lijolise okanye iphepha lokufika. Ukufika kwekhasi lewebhu elinjongo ekujoliswe kuyo kukunyusa ukusebenza kweentengiso kunye nokwandisa abaphulaphuli. Kulo, i-webmaster ibeka ulwazi malunga nemveliso nenkonzo kwaye ifuna ukunyusa umthengi ukuba enze. Imbali yokufika iqala e-USA. Ngethuba lokuphuhlisa ukhuphiswano phakathi kwezitolo ze-intanethi, kwakukho isidingo sokudala isixhobo esiza kunceda abasebenzisi ukuba baqonde indlela enye inkampani ehluke ngayo kwenye. Kwiqendu laseRussia, iphepha lokufika lifumana nje ukuthandwa.
Kutheni sifuna UKUBA?
Ngokuxhomekeke kuhlobo lwamaphepha okungena, le nto okanye loo mpawu ifumaneka, kodwa ngokubanzi baphishekela ezi njongo:
- Bhengeza imveliso ethile.
- Khuthaza ukuthatha isenzo - ukuthenga imveliso okanye ukusebenzisa inkonzo yenkampani.
- Ikhasi lokuhlawulela linceda abathengisi banqume impumelelo yentengiso. Kukho isixhobo esinjalo njengovavanyo lwe-A / B, oluvumela ukwandisa ukusebenza kwephepha. Ngenxa yale njongo, izinga lokuguqulwa libalwe, oko kukuthi, umlinganiselo wenani labasebenzisi abenzile isenzo esifanelekileyo kwinani lalabo bavele bajonga ulwazi kwiziko.
- Hlanganisa ulwazi malunga nabaphulaphuli abajoliswe kuyo kwaye uncedise ukunciphisa ingozi yokuthengisa.
- Ngokuzonwabisa okuboniswe kwiphepha kunceda abasebenzisi bafike kwi-brand trust.
Iingenelo zokuHamba kwePhepha
Emzabalazweni wokuphumelela kwindawo yokukhuphisana kakhulu, abashishini basebenzisa izixhobo ezahlukeneyo zokuthengisa. Ukuboleka ngokufanelekileyo kuyindlela efanelekileyo, efanelekileyo kwaye efanelekileyo yokwandisa ishishini lakho kwinethiwekhi kwaye ifikelele kwinqanaba elitsha lophuhliso. Phakathi kwezibonelelo zayo:
- Ukuguqulwa okungaphezulu kuneziqhelo eziqhelekileyo.
- Ifomu elenziwe lula, ngenxa yokuba ingadalwa kwaye iqalwe emsebenzini ngeeyure ezimbalwa, kwaye utshintsho lwolwazi lithatha imizuzu embalwa.
- I-Ideal Landing iyisisombululo esisebenzayo nesebenzayo, kungakhathaliseki ukuba usebenzise umsebenzisi ukuba awise nantoni na, kodwa ushiye ulwazi lwabo loqhagamshelwano. Ngenxa yoko, isiseko sabathengi abanokubakho, esilungiselela ngeenkonzo zabo okanye iimpahla ngeposi.
- Ukulayisha ngokukhawuleza kwamaphepha kwane-Intanethi ebuthathaka.
- Ukwandisa umphumo ukususela kwintengiso.
- Ukuphonononga nokuhlalutya umthamo kunye nokufaneleka kweentengiso kwi-Intanethi.
- Ukwandiswa kwintengiso kunye ne-site eyona nto ibanjwe kakubi.
- Uhlahlo lwabiwo-mali oluphantsi
Unokufumana phi na umvuzo?
Ukuguqulwa kwamaphepha okujoliswe kumaphepha kuthatha kakhulu iindawo eziqhelekileyo, kuba liboleka umhlaba-ngumthengisi, kwaye lilungisa igama layo. Ubuncinane bokuguqulwa kwamakhasi okuhlawulela ngu-5%, kwaye ubukhulu becala - 30-40%, ngelixa zixhobo ezilula lo mfanekiso ufikelela kwi-1-2% kuphela. Ikhasi lokubolekisa i-intengiso linokungabhengezwa, ukujoliswe, okanye intsholongwane. Kwimeko yokuqala, iindwendwe zilahleka kwimizila enamandla yolwazi kwaye iyalathisa impahla ngokungaqhelekanga, izisola ngemizamo kunye nexesha elichithwe.
Kwimeko yesibini, ukhuthazwa zizimo ezilungileyo okanye isipho esithembisiwe esivela kwinkampani, kwaye okwesithathu xa eqhuba ixesha lokuzilibazisa, uyazijonga ngokuzenzekelayo kwintengiso, asebenziseke kwaye aqale ukuthembela. Inzuzo ekubolekeni iya kuxhomekeka kwimali engakanani umlobi ozimisele ukutyalomali kwi-traffic, kuba uya kufuneka athenge, ngokuba iziza zolu hlobo azikho ukulungiswa kwe-SEO ukulungiswa. Ngomyalelo ngamnye, umthengisi angafumana i-$ 100 okanye ngaphezulu, konke kuxhomekeke kuhlobo lomkhiqizo, uhlobo lokuhamba, injini esetyenzisiweyo, ukuyila, njl.
Indlela yokwenza imali yokuthengisa?
Ukuveliswa kwencwadi enye yephepha elilula kuyinkimbinkimbi. Apha umele ulandele imithetho ethile. Xa kuthengisa ukuhamba kufuneka kube:
- Inhloko
- inkonzo okanye umkhiqizo, oko kukuthi, inkcazo yayo ecacileyo;
- iifoto kunye namavidiyo. Ukudala ukuhlaliswa akukwazi ukuhanjiswa ngaphandle kwezinto ezinxulumene nemveliso okanye inkonzo;
- inzuzo kwi-acquisition;
- Ukuhlaziywa kwabaxhasi;
- isicatshulwa sohlobo lwentengiso;
- ku bangela;
- ubiza i nxaxheba.
Imizekelo yamakhadi asemgangathweni asebenzayo:
Isakhiwo sokuhlala
Le ngenye yezinto ezibaluleke kakhulu. Ukuthengisa imali kunesakhiwo esicacileyo. Zonke izakhi ngaphakathi kweli phepha zihlelwe ngokulandelelana okulandelelanayo, okwandisa ukuhambelana kolwazi ngumsebenzisi kunye nokumqhubela kwisenzo esifanelekileyo. Imifanekiso ekhanyayo necacileyo isondele kwiintolo ezibonisa ulwalathiso. Umsebenzisi oya kwiphepha akayi kuphinda alahleke kuye, ngenxa yokuba akayi kulayithwa ngokugqithiseleyo ngetekisi, inkcazo ende, ukuveliswa kweentyatyambo, iintlobo zeemveliso kunye nokunye. Yonke into ifanele ibe yi-laconic, elula kwaye icacile, ukuze umntu:
- Ndabona umxholo oqaqambileyo.
- Ndagijima ngeefoto kunye nokubhala.
- Uzalise ifom ekhethekileyo.
- Ndenze umyalelo.
Ukuphuculwa koMhlaba
Ukuba iphepha lokumisela lidalwa ngesiseko sesayithi eliphambili, ukulungiswa kwe-SEO yokuhlawulela akuyi kudibana neengxaki ezithile. Enye into, ukuba iya kuba nephepha elizimeleyo. Unokwandisa ukuthengisa ngokuthenga intengiso ehlawulwayo-ekhutshiwe, ekhoyo kunye nejoliswe kuyo. Ukuphuculwa kobugcisa kubandakanya ukusetyenziswa kwamathegi e-meta, iinkcazo, izihloko, imifanekiso, imirhali, ukuthengisa itekisi. Kwiphepha lokugqibela, unako ukongeza izikhonkwane ezininzi ze-anchor kunye ne-hashi tag. Kubalulekile ukuba umxholo ufumaneke kwiinjini.
Indlela yokungahlawulisi imali?
Isilinganiso kufuneka senziwe ukuguqulwa kunye nezindlela ezisetyenziselwa ukwandisa. Kwaye nangona iphepha elilodwa lidalwa kwi-Direct and Teasers, inkqubo ye-Yandex kunye ne-Google yenkqubo yokukhangisa kufuneka isetyenziswe kuphezulu. Musa ukunyamekela ukuphuhliswa kweeakhawunti kumanethiwekhi asekuhlaleni . Inxalenye yezobugcisa kufuneka ibe yinto efanelekileyo, kwaye i-semantics yeemviwo eziphambili kufuneka ibe yinto enamandla. Eyona ndawo ihamba kakuhle kakhulu yilezo eziphendula ngokupheleleyo izicelo zomsebenzisi, zizalisekile ngokufanelekileyo kwaye zihlangabezane neemfuno zanamhlanje.