I-Merrell Iisetyhini zaBafazi

Umhenketho oyinyaniso ngexesha lohambo ufuna ukufunda okuninzi kunokwenzeka kwaye olumnandi, ukufumana amava angalibalekiyo, ukubonakala okucacileyo, owaziwayo abanomdla kunye nokunye okuninzi. Ukuphumla okucwangciswe ngokucophelela akukwazi ukuphazamisa nantoni Nangona kunjalo, ukuba oku kuphumla kusebenzayo, ngoko kule ngxaki, ingqalelo ekhethekileyo kufuneka ihlawulwe kwizicathulo. Eli liqela elizimeleyo ngokupheleleyo kwihlabathi lezihlangu, eziza kuhambelana nantoni nawuphi na umhambi. Namhlanje siza kuthetha ngezicathulo zezemidlalo, ezimelelwe yinkampani iMerrell.

Malunga neMerrell

Imbali yale nqaku yaqala ngo-1981. Emva koko uRandy Murrell, kunye nabahlobo bakhe uJohn Schweitzer noClark Mathis edolophini yaseVernal, e-Utah, bamise inkampani ebizwa ngokuthi iMerrell. Ngaphantsi kohlobo lwe-otshivalsya lweebhenti zokutyelela. Imveliso yesibini yithatha malunga neenyanga ezintandathu, kwaye ixabiso lalingama-dollar ayi-500.

Ngomnyaka olandelayo, iBhanki yaseVermont inotyalomali kwi-brand entsha ekhulayo ngokukhawuleza. Ngombulelo, uMerrell wanda. Kwieshelulo zeentengiso, izicathulo ezivela kulo mvelisi zavela ngo-1983. Kunyaka ngamnye inkampani yaqhubeka ikhula ngokukhawuleza, yakha imizekelo emitsha kunye neentlobo zeengubo. Namhlanje kwi-arsenal yekhontrakthi kukho imigca emibini ephambili:

Izicathulo zemisebenzi yangaphandle, ukhenketho kunye nokuhamba ukusuka eMerrell

Ngokufanelekileyo kulungele iiholide zasehlobo kunye nokuhamba ngeembadada zezemidlalo ezivela eMerrell. Zidume kakhulu kwihlabathi kwaye zenzelwe ukuzonwabisa okukhuselekileyo, kunye nezokhenketho. Umboleki ngamnye uya kukwazi ukukhetha umzekelo ukuthanda kwakhe, kuba umenzi unikezela uluhlu oluninzi kunye nokuqokelela kwezicathulo ezinokwenza izicwangciso ezizodwa kunye neempawu ezibalaseleyo. Iimbadada zamabhinqa uMerrell nazo zanqobile abalandeli babo, kuba banesakhiwo sokuthakazelisa, ukulungelelanisa kakhulu kunye nomgangatho ophezulu.