Imfashini ephakamileyo yimbopheleleko yabantu abazizityebi abanokukwazi ukufumana amaninzi. Nangona kunjalo, ukungabikho kwemali eninzi engasetyenziselwa kwiingubo, izicathulo, izixhobo kunye neziqhumiso eziveliswe ziimpawu zorhwebo ezidumileyo akuthethi ukuba akunakwenzeka ukujonga ngendlela ehloniphekileyo kunye nesicatshulwa. Into esiyibonayo kwi-catwalks yehlabathi, emva kwexeshana ibonakala kwimarike enkulu, kodwa kwintsebenzo eyahlukileyo. Kuthetha ntoni "ukuthengiswa kweemarike"? - Eli liqela leemveliso ezilungiselelwe abathengi beklasi eliphakathi, oko kukuthi, umthengi omkhulu. Kwizoqoqosho zanamhlanje, inxalenye yeemarike ezithintelayo inomnye wezikhundla ezikhokelayo. Ixabiso layo liqikelelwa kwisixa esingaphezu kwezigidi ezingama-190 zama-euro.
Iingenelo zemarike enkulu
Yintoni eyahlukileyo, umzekelo, iingubo zeeklasi zentengiso-mveliso kwiiyiphi iimveliso eziza kuveliswa kwinqanaba lokunethezeka? Okokuqala, umgangatho weemveliso zentengiso-mveliso iqikelelwa njengomyinge. Oku akuthethi ukuba izinto ezinjalo zibi okanye azifanelekanga ukunakwa. Ukusetyenziswa kwezinto ezibiza ngexabiso eliphantsi, indawo yokuvelisa kwimimandla enezabasebenzi abancinci, iindleko zentengiso eziphantsi zizinto ezihambelana nemarike enkulu, ezenza kube lula ukunciphisa iindleko zemveliso yokugqibela. Oku kukukhangela umboleki kule nxalenye yemarike. Ngenxa yokuba iimveliso zithatha iimpendulo zendalo kwaye zihluke kwixabiso lentando yeninzi, ukuthandwa kwalo kukhula kunyaka ngamnye. Ngendlela, iimveliso ezifanelekileyo zeemarike zikhethwa ngabantu abanako ukufumana ngaphezulu. Ngoko ke, abaninzi abadumileyo behlabathi kwimpilo yansuku zonke bakhetha i-market best, kwaye iingubo kunye nezicathulo, ezidalwe ziindwendwe ezidumileyo, ziziganeko ezizodwa.
Eyona nto ibhetele
Ukuphunyezwa kweempahla zale nqanaba ngokuqhelekileyo kuqhutyelwa kwiindawo ezizodwa zokuthengisa, kwaye umsebenzi weemveliso ngokwazo-intengiso-mthengiso ngowona mzekelo omkhulu wokungeniswa kwe-franchise system.
Isalathisi esona sikhulu semfuno yento nayiphi na imveliso yintengo yokuthengisa kwayo, ngoko kulula ukufumanisa iimpawu ezifanelekileyo zeemarike. Ezi ziimpawu zokuthengisa eziqhelekileyo kuzo zonke i-fashionista, ungafihli ulwazi malunga nenqanaba lenzuzo ngokuthumela ingxelo kwiiwebhusayithi ezisemthethweni. Ukulinganiswa kweyona nto ibhetele kwenzelwe kwingeniso yeenkampani zorhwebo. Kwaye iimveliso ezithandwa kakhulu yi-brand brand yaseSweden i-H & M, ifumana i-euro ezigidi ezili-12 ngonyaka kwaye ihlala ngaphezu kwe-6% yemarike yehlabathi. Namhlanje, i-H & M iyavuya ngeengubo ezifake imfashini, izixhobo, izicathulo, iingubo zangaphantsi kunye ne-swimwear kunye nabasetyhini kunye namadoda nabantwana. Ukungathandabuzeki kunye - ukufumaneka kwintengiso ye-intanethi.
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Kwindawo yesibini yi-Gap yenkampani kunye nengeniso ye-euro ezigidi ezili-10 ngonyaka kwaye ihlala malunga nama-5% emakethi. I-brand yaseMelika, eyasungulwa eSan Bruno ngo-1969, yakwazi ukuba yowesibili kwiplanethi ngokwemilinganiselo yentengiso yeevenkile. E-America, iGap ngumthengisi omkhulu wezambatho zentsapho yonke.
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Uvala abathathu abathandayo abathandi be-Uniqlo (ingeniso engaphezu kwezigidi eziyi-8 ze-euro ngonyaka, malunga ne-4.5% share share). Nangona imvelaphi yaseJapane yoluphawu, iimveliso zayo zithandwa kakhulu kwihlabathi lonke, ngakumbi kwi-US.
Phakathi kweempahla ezidumileyo zingu-Esprit, uCalvin Klein, uZara , Mango kunye ne-Topshop.
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Ukuqwalaselwa kwakhona kuyahlawulwa kwizonyamakazi zoluhlu lwemarike. Uphawu oludlulileyo lweGarnier, L'Oréal, uLumene, uMax Factor, wasekhaya "L'Etoile", kunye nokupapashwa kancinci, kodwa kwi-NYX, i-Sleek MakeUP, i-Essence, i-Catrice, i-NOUBA. Ngendlela, i-cosmetics yokushiya neyokuhlobisa i-market-mass market isetyenziswe ngabaqeqeshi.
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