Umthetho wokuqala wophuhliso olusebenzayo lwaliphi na ishishini oluxhomekeke ekuqhubekeni. Ukupapashwa - oku kusisiseko sokwandisa imfuno yeenkonzo kunye neempahla. Izicwangciso zokuthengisa kunye nezicwangciso zokuthengisa ziya kusasaza ulwazi ngokukhawuleza kumakhasimende. Unokutshala imali eninzi, kodwa kuya kuba nenzuzo yokusebenzisa ukuthengiswa kweentengiso.
Iyintoni ukuthengiswa kwamagurha?
Ukuba uchaza le ndlela yokukhuthazwa usebenzisa isigama esithile esikhethekileyo, ukuthengiswa kwamagurrala kuyindlela efanelekileyo yokukhangisa kunye nohlahlo lwabiwo-bhajethi. Kuhlobo lokuthengiswa kweendleko eziphantsi, kungekhona kuphela ukuba inkampani ayikwazi ukukwazi ukunikezela ngemali yokuthengisa. Ukuthengisa ngokubambisana kunokuhamba kunye neendlela zokuthengisa ezibiza kakhulu kwaye kwandise ukusebenza kwayo.
Iimpawu zokuthengisa zeGerrilla
Indlela yokuhlalutya yokuthengiswa kwamagurha iquka iindlela ezahlukeneyo zokukhuthaza:
- makhadi o shishino;
- Iincwadana zombala okanye ezimnyama kunye ezimhlophe;
- imiqondiso kwiindawo ezinabantu abaninzi;
- "Ukuhamba" isanti
- Amakhadi okubambisa kunye nek logo yeenkampani;
- ku sasazwa;
- ugaxekile, njl
Ngokubambisana, ezi ndlela zebhajethi zentengiso ziyasebenza ngakumbi kuneendlela eziphambili zokukhuthaza. Ukuthengiswa kweentengiso kunye nentsholongwane yentsholongwane. Njengoko umkhuba ubonisa, kwi-intanethi, iindlela zokuthengisa zentengiso zizuzisa kakhulu. Ngoko kwithuba elincinci unako ukucwangcisa inani elikhulu labathengi abanakho.
Ukuthengiswa kwe-Guerrilla - i-pros and cons
Ukuba amafemu amakhulu anokukwazi ukusebenzisa iindlela zendlela zokuthengisa kunye neentengiso ngokukhawuleza, ngoko ke i-budget ephantsi ikhetha kuphela ukhetho lwesibini lokukhuthazwa. Iinkalo ezisemgangathweni zokuthengisa izigulane zilahla ngokupheleleyo iindleko zentengiso (i-media, iincwadana ezipheleleyo, iikhathalogu zokuhambisa ngokubanzi). Ngokucwangciswa okucwangcisiweyo ngokufanelekileyo, ukuthengiswa kweentengiso akunakho ukuphazamiseka, kuba kusekelwe kumsebenzi wokufikelela abaphulaphuli abakhulu kunokwenzeka.
Izindlela zokuthengisa i-guerrilla
Izindlela zanamhlanje zokuthengisa ngogqirha zingabandakanya zombini indlela yokuthengiswa kwentengiso , kunye nendlela yokwenyusa ngokuthe ngqo. Kwi-intanethi, ulwazi luneli thuba lokufumana inani elikhulu labantu abaza kukhuthaza ukukhangisa, ngokukhawuleza ukufumana ingqalelo bonke abaphulaphuli abatsha kunye abatsha ngabathengi.
Ukuthengiswa kobambiswano yimizekelo engcono
Ukuthengiswa ngokugqithiseleyo kwindlovu yokusebenza kwintsebenzo kunokulandelwa ekuphuhlisweni kweenkampani eziqhenkcezayo: Oriflame, Avon, Mary Kay. Ngesinye isikhathi ezi nkampani zazingenaza kwaye zazingenalo ithuba lokutyalomali kwintengiso kwiimidiya okanye ukusebenzisa iindlela zokukhuthaza uproducti kwaye abathengisi bezentengiso abangena kwizitrato kunye neeprogram zangena emsebenzini.
Abazange bazinikele kuphela ngempahla yabo, benza ukukhangisa ngokubanzi kwiindawo ezinabantu abaninzi, bakhetha icebo loqhagamshelwano lomntu. Amantombazana kunye namakhwenkwe ahamba kuyo yonke indlu, yonke inhlangano kwaye anikezela ngempahla yabo kubo bonke abathengi. Kule ndlela yokuthengiswa kwamagqabi, zombini iindlela zentsholongwane kunye nokusabalalisa iikhathalogu, iincwadana, iincwadana, njl njl njl.
Ukuba ucacisa izixhobo zokuqala zokuthengisa njengomzekelo, kufuneka ukhumbule ukupapashwa kwee-series "I-Sopranos". Ngethuba lokukhuthazwa kweekhetshana kwiitalato zesitalato iimoto zeteksi ezigqityiweyo, ukusuka kwimithwalo eyenza isandla sabantu sisinyanzelo. I-chip yale ndlela yayikukuba ukulinganisa okubonakalayo kwesandla kwakuye kwambethe kwiphonti yebhokisi, umkhono wengubo yomntu kunye ne-cofflink kunye nesitywina esikhulu eminwe. Ukwakhiwa ngokwayo kwaxhaswa ngesitiki kunye negama loluhlu. Simele sivume ukuhambela kwaba yimpumelelo kwaye kwazisa umboniso omkhulu wokuthandwa nombukeli.
Ukuthengiswa kweGerrilla kwiintanethi zentlalo
Kwiindlela zokuthengisa eziphantsi kweebhajethi, iindlela ezinokuxhamla kunye nezindleko eziphantsi kokusasazeka kweenkcukacha zihlala zisetyenziswa. Kwaye ukuba kuthengiswa kwezobhengezo kwiimidiya kufuna imali eninzi, ukuthengiswa kwe-guerrilla kwi-intanethi kunokuhlala kuphela ngokusekelwe kumanethiwekhi asekuhlaleni. Iintanethi zentlalo zihanjelwa kakhulu, ezifana neVKontakte, Odnoklassniki, i-Mail, i-Instagram, i-Instagram, i-Facebook kunye nabanye, i-niche eyona inzuzo kakhulu yokuthengisa. Nazi izixhobo zokuthengisa izigulane zombini kunye nokusabalalisa ngokuzithandela kwezentengiso.
Ukubandakanya ngokuchanekileyo izixhobo zokuthengisa i-guerrilla ziyakwazi ukunika iziphumo ezimangalisayo kwimveliso, ukwandisa inzuzo kunye nokuqinisekisa ukuthengiswa okuzinzile kunye notyalo-mali obuncinci. Ngoko, ukuqala kunye nobuchule kwintengiso, kumtsalane ngakumbi ngaphezu kweendlela ezinokuthi zibeke izicatshulwa kwimidiya yeendaba okanye imifanekiso yezitalato.
I-Guerrilla yokuthengisa kwizokhenketho
Ukusetyenziswa ngokugqithiseleyo kokuthengisa inxaxheba kwintsebenzo kuboniswa kwincwadi yezoshishino "Ukuthengiswa kwe-Guerrilla kwezokhenketho." Umbhali uAlexander Schneiderman uchaze ngokucacileyo zonke iinkqubo zokusebenzisa iindlela zokuqala zokuphuhliswa kohlahlo lwabiwo-mali, kunye neendlela zanamhlanje zokuhambisa isibonelelo kwiintanethi zentlalo kunye nesiseko se-intanethi.
Iingcamango zokuthengisa zeGuerrilla
Ukuthengiswa kweengxowa-mali zokukhuthazwa kweempahla okanye iinkonzo zihlala kwiintsika zayo ezintathu:
- iindleko eziphantsi;
- abaphulaphuli abaphezulu (abaxhasi bamakhasimende);
- indlela yokudala kunye nokuqala.
Ukulawulwa kweendleko ezincinci kunzima ukuphumeza, kodwa okwenene. Kufanelekile ukunikela ingqalelo kubaphulaphuli abakhethekileyo bezicelo. Ngoko abatsha abasasaza iincwadana kunye namaflaya ekungeneni kwemitha bayakwazi ukuzalisekisa izinga lokuthengiswa kwentengiso ngemali encinci yemali encinci. Intlawulo yale nkonzo iya kubiza iqela elincinci kangcono kunokuba kuqeshwe umntu okhethekileyo kumsebenzi wemihla ngemihla. Ezi ncwadana zizonwabela ngokukhethekileyo kubaxumi kwiinkalo zentlalo.
Enye yeembono zokuphakanyiswa kwaba kukuthengiswa kwiintlawulo zeenkonzo zamakhaya, ngoko ke iindleko zokuqeshisa, umbane, igesi kunye namanzi zihlobisa i-logo yenkampani yokuhamba kunye nokubonisa iinkonzo kunye nabo bonke oonxibelelwano abakhoyo. Ukubanjwa kwabaninzi kwabaphulaphuli abanokuthi bafumane ukuphumelela ngenxa yokusasazeka kokukhawuleza kweentengiso phakathi kwazo zonke izigaba zoluntu. Kwaye ubuchule buza kunika izixazululo ezingaqhelekanga.