Ukuthengiswa kwenethiwekhi - iifomus kunye ne-pluses, indlela yokufumana imali kunye nendlela yokukhanga abantu?

Ukuba iminyaka emininzi edlulileyo ihlabathi lokuthengiswa kwenethwekhi lalibonakala libuqhetseba, namhlanje olu hlobo lwemvuzo lukhethwa ngabantu abaninzi. Eli shishini linikeza ithuba lokuqala ukususela ngaphandle kwemfundo ephakamileyo kunye namava omsebenzi - kunye nokuphumelela ngexesha elifutshane.

Ukuthengiswa kwenethiwekhi - yintoni na?

Imveliso kunye neenkonzo zinokusetyenziswa ngendlela yeklasi - ngokusebenzisa amanethiwekhi okuthengisa. Kukho uluhlu lwempahla, umvelisi okhetha indlela yokuthengisa evaliweyo, ukuqhuba ishishini ngokusebenzisa inkqubo yokuthengiswa kwabathengi. Ukuthengiswa kwenethiwekhi ngumzekelo wezoqoqosho wezenzo zentengiso ezenziwe ngabaphathi bezentengiso abasebenzela ipesenti yokuthengisa. Ingeniso yabo ixhomekeke kumaqabane anamalungelo afanayo.

Umsebenzi wokuthengisa intengiso njani?

Abadayisi phantsi kwesi sikimu basebenza ngokwabo kunye nomxhasi, ngoko kubhekisela kwindlela yokuthengisa ngqo. Abathengi bokuqala, njengommiselo, ngabahlobo kunye nezihlobo - inethiwekhi yentengiso ivela ngenxa yokuthembela kunye nenkolelo. Ingundoqo yokuthengiswa kwenethwekhi ingancitshiswa kule algorithm:

1. Ukubhaliswa kwenkampani entsha yokurhweba kunye nokuthengwa kwempahla ebanzi
2. Khangela abahambisa abaza kuba ngabameleli abaza ngqo kwaye baqale ukuqhuba iikhankaso zentengiso ezimfutshane ngaphandle kotyalo-mali olongezelelweyo
3. Ukufumana abahluleli isabelo kwiindleko zemveliso nganye ethengiswayo, ukwandisa isangqa sazi kunye nokudlulisela inxalenye yemali yabalingani abaphezulu.

Uwuphi umehluko phakathi kwepramramid kunye nokuthengiswa kwenethiwekhi?

Impiramidi yemali inenzuzo kuphela kubasunguli bayo, abaqulunqa icebo lobuqhetseba. Injongo yalo kukukhupha izabelo zobuqhetseba okanye amabhonkco angenaxabiso lenene. Umahluko phakathi kwepiramidi kunye nokuthengiswa kwenethiwekhi kukuba ivala emva kokuthunyelwa kwezenzo ezingekho mthethweni. Umgaqo wokuthengisa ngokuthe ngqo usemthethweni kwaye uletha inzuzo kwiminyaka emininzi kubo bonke abahambisa. Ukuba ipiramidi yezemali ithembisa, kodwa ayihlawuli ibhonasi yabahlobo abatsalwe kwinkampani, ke abameli bamashishini bafumana ingeniso eyongezelelweyo kule nto.

UkuThengiswa koNxibelelwano lweNethwekhi kunye neNkqubo

Njengomthombo oyintloko okanye owongeziweyo wenzuzo, ukuthengiswa kunenzuzo kunye nokungalunganga. Phakathi kweenzuzo zezi fom zokwenza ibhizinisi:

1. Ithuba lokuthenga iimveliso ezixabisekileyo . Ubuncedo bokuthengiswa kwee-intanethi buqinisekisa umgangatho ophezulu weempahla ngokuthelekisa nalawo ayenziwa ngendlela eqhelekileyo.
2. Inkqubo ye-Flexible yezaphulelo . Abameli bachitha i-30-40% ngaphantsi kokuthenga kunokuba abathengi babo.
3. Akukho mfuneko yokuqalisa imali . Ukuthengiswa kwenethiwekhi akudingeki ukuba utyalo-mali olusisiseko lwemali olubonelelwe ukuba isicatshulwa ngokusemthethweni.
4. Uqeqesho olukhululekile . Abaphasisi baziswa kwimveliso, imithetho yokuthengisa kunye nemali engenayo .
5. Umsebenzi ode . Kwiminyaka emininzi edlulileyo, kwaba yinto enokwenzeka yokuqhuba ishishini lothungelwano kwiisayithi ze-intanethi, ngoko ke abahanjiswayo akufuneki ukukhangela abathengi ngokwabo.

Iyona nto iyingxaki enkulu kukuxhomekeka kwintengo kwimveliso kwinani labasebenzi kwi-firm. Kungekudala okanye kamva kuya kufika ixesha apho ungeke ukwazi ukuphakamisa intlawulo yeenjongo zokuzuza inzuzo, kuba ixabiso lexabiso elibonakalayo kwiimarike lifikile. Ukukwazi ukuba yeyiphi intengiso ye-intanethi, akunzima ukuqikelela ukuba ingeniso yamaqabane amatsha iya kuba ngaphantsi kuneleyo esebenzayo. Ngaphandle kwalokhu, kusenokwenzeka ukuba bachithe inani elithile inyanga nganye ukuthenga impahla kwiipokethi zabo.

Iintlobo zoThengiso lweNethwekhi

Izicwangciso zezoshishino ziyahlukana kwinani lamanqanaba kunye nolwahlu lwabathinxaxheba. Kukho iintlobo ezi-5 eziphambili zokurhweba kwenethiwekhi eziye zaziwa ngokubanzi:

1. Inqanaba elilodwa (imali ehlawulelwe ukuthengisa, iinkonzo ukutsala ii-agents ezitsha aziqwalaselwe zikhuthazwa).
2. Ukunyuka kunye neSebe (imali ehlanganisiweyo yokuphunyezwa kunye noxhumano lwabasasazisi kwinethiwekhi).
3. I-Binary (ukuthengiswa kwee-intanethi zorhwebo kubona njengento ebonakalayo, ngoko ke oomashishini bazimisele ukuxhasa izicwangciso zobunini).
4. I-Matrix (amalungu esakhiwo ayatshintshana kwaye ashintshana kwelinye iseli ukuya kwelinye).
5. I-layered (ukuthengiswa kwenethiwekhi kulolu hlobo kudlulisela abasebenzi kubaphathi nabaphathi).

UkuThengiswa kwenethiwekhi - Indlela yokufumana?

Sebenza kumanethiwekhi amaninzi abantu abaphephe, beqinisekile ukuba akukwazi ukuba ngumthombo onomvuzo womntu omdala nompumelelo. Akuyi kuba mncinci ngaphezu komsebenzi weofisi, ukuba umthengisi angaqonda ukuba yiziphi iimpawu ezifanele azithembele kuzo. Ukusebenza ekuthengiseni inethwekhi kulula ukunikezelwa kubuntu abathintana nabo abangabandezeleka kwiinkomfa. Omnye akufanele abe noloyiko lokuthetha kakuhle kunye nokuzithemba ngabantu abangabazi, abanikeze iimpahla zamaqela ahlukeneyo.

UkuThengiswa koNxibelelwano - indlela yokutsala abantu?

Akukho namanye amaqabane e-MLM-structure will advance above level level at sales sales high. Le projekthi idinga ukuhlaziywa rhoqo kwabathathi-nxaxheba, nto leyo idinga ukuba i-agent ikwazi ukuqonda ingqondo yengqondo . Ukuba nethemba lokubandakanya amaqabane ekuthengiseni inethwekhi, umphathi ngezinye iinkqubo uhlangabezana nesimo sengqondo sokungathembeki kulo hlobo lo msebenzi. Ngoko ke, injongo ephambili kufuneka ibe kukunyanzeliswa komqeshwa onokungabikho kwengcamango.

Indlela yokuphumelela ekuthengiseni inethwekhi?

Izibalo zithi kumanethiwekhi omphumo omhle, abantu abafuna ukuya ngaphaya kwemida yokuqonda okumiselweyo kwimihla yokusebenza kunye nentuthuko ehambelana nabantu. Imfihlelo yendlela yokuphumelela ekuthengiseni inethwekhi kwimithetho emininzi:

• ubuchule bokungaphambuki kumgomo otyunjweyo;
• ukuzithiba ngelixa uxoxisana nabantu;
• umnqweno wokucwangcisa ubomi bakho kunye nenzuzo;
• ubuchule bokuzimela ngokusisigxina.

UkuThengiswa kwenethiwekhi - Ukukhuthaza

Ukungaphumeleli kubangela ukungabi nentshiseko kwinqanaba lokuqala, xa umtsha engayiqinisekanga ukuba inzuzo iya kuzisa umsebenzi wenzelwe kwaye kungekudala. Ukungaphumeleli kokuqala, umntu ngokwakhe, ongakulungele ukutshintsha indlela yokuziphatha kunye nendlela yokuphila ngenxa yokuphuhliswa kweempawu zakhe, unokubangela ityala. Isizathu sokuthengiswa kwenethwekhi sinokukhishwa kwiincwadi, iinjini zokukhangela, ukurekhoda kwee-audio kunye nezifundo zevidiyo. Ukhupha kumqeshwa oqhelekileyo ubunjani bokudala kunye neempawu zentlangano - inkokeli yexesha elizayo.

UkuThengiswa koNxibelelwano lweNethiwekhi

Njengeyiphi na ishishini, ukuthengiswa kwenethiwekhi kunomdla wokufunda ngokubhekiselele kumanani kunye nembali. Isakhiwo se-MLM siba lula ukufumana ubunzima bezemali - lo luhlobo olulodwa loshishino olungenzi ukunciphisa inzuzo kumaxesha anzima. Ezinye iinkcukacha ezithandekayo malunga nokuthengiswa kwenethwekhi zingabandakanywa kuluhlu olulandelayo:

1. Ingeniso yonyaka yenkxaso yeenkampani zonke zokusabalalisa ezikhoyo zingaphezulu kwamaRandi ayizigidi eziyi-250. Ukuba ulwahlula le mali ngenani labameli, ufumana umvuzo wenyanga we-4,000 kwi-nganye yazo.
2. I-60% yeempahla ezithengiswa emhlabeni jikelele, zithengiswa ngabathengisi be-MLM.
3. I-20% yabahlawuli bezigidi ezikhoyo, baqalisa umsebenzi njengommeli wenethiwekhi. Ezinye izigidigidi ezi-4 ehlabathini zifumana isityebi ngenxa yesinye isonto.
4. Ukuthengiswa kwenethiwekhi akunakucingelwa njengento eqhelekileyo, kuba izabelo zeenkampani ezinkulu zithengiswa ngokusemthethweni kwiimarike zentengiso.
5. Lo msebenzi ufana nabasetyhini kunamadoda: ngamnye umgadi-ntengiso unamantombazana amane.

Iincwadi kwiNtengiso yeNethiwekhi

Ukuze uphumelele kuyo nayiphi na intsimi, kuyimfuneko ukuba uzalise rhoqo imithwalo yolwazi. Kulo hlobo loshishino, izinto zokufundisa zokufunda zikunceda ukuphepha ukusilela kunye nemigibe, eyaziwayo kubantu abanolwazi. Inhlangano nganye ineencwadi zayo zeencwadi ezibhalwa ngabaphathi abaphumelele impumelelo. Ukongeza kubo kukho uluhlu olubanzi, olubandakanya iincwadi ekuthengiseni intengiso kwiindawo ezahlukeneyo:

1. Ifayile yeDon "Izifundo ezilishumi kwi-napkin . " Uchaza imida yamathuba oshishino ekuqalekeni koosomashishini.
2. Jarnell Mark "Unyaka wakho wokuqala ekuthengiseni intengiso . " Unika iingcebiso ngokufanelekileyo kubaqalayo abafuna ukufumana izigidi.
3. UJohn Maxwell "Ukhokelo" . Ubonisa imigaqo yentsebenziswano nabanye abantu kunye nokwakha ubudlelwane obufanelekileyo kunye nabalingani.
4. UTom Schreeter "iTurbo-MLM" . Ukuqulunqa iinkolelo zokuba umgaqo-siseko wokuthengisa i-intanethi ukukhwabanisa.
5. UJohn Milton "Unxibelelwano olukhulu kunabo bonke kwihlabathi" . Ingxelo ye-biography yombhali weencwadi ezininzi ezithengisa kakhulu.

Iinkokeli eziphezulu zeentengiso zentengiso

Inkqubo yokukhetha iinkokheli kule ndawo yinkalo yabasebenzi kunye nokukhula okuthe rhoqo kwintengiso. Iikhokeli ezingapheliyo zokuphuhlisa ukuthengiswa kwenethiwekhi kwihlabathi ngokufumana inzuzo enkulu yonyaka yile:

1. I-Avon - inkampani eyenza ukuthengiswa kweziqholo zokuhlobisa, iimali zentengiso, iingubo zokugqoka iingubo kunye neephunga.
2. Amway- kuthetha ukucoca, i-perfume, i-vitamin supplement.
3. I-Herbalife - iziyobisi ngokulahlekelwa kwesisindo nokuphucula.
4. UMary Kay - iziqhumiso zamadoda kunye nabasetyhini, ama-makeup.
5. I-Tupperware - izitsha, izixhobo zesekhishini, izitya zokugcina.