Umthengisi ngumphandi, umvelisi. Imisebenzi yangempela yolu ngcali kwiinkampani ezahlukeneyo iyakwazi ukuhluka ngokubanzi, kodwa isiseko sayo sisinye - uphando lweemarike, ukhuphiswano, abathengi njalonjalo.
Imakethe - yintoni lo msebenzi?
Inkulungwane eyi-21 kuthiwa inkulungwane yabaxhasi, nangona kunjalo e-Russia "abadayisi" bokuqala babonakala malunga neenkulungwane ezili-5 ezedlulileyo, xa abanye abathengisi banika "iisampulu" ezincinci zeemveliso okanye izinto ezikhunjulwayo ukukhangela abathengi abaqhelekileyo. Abanye abathengisi bakhenkethi abathengi ukuhanjiswa kweentengo kwiintengo, abanye-bathatha amagosa baze bamlethe umntu ofanelekileyo, kwavela kwamanye amazwe. Kwaye okokuqala "izaziso" zingatholakala kwiipyriyri zaseYiputa zasendulo.
Ukuze uqonde oko umthengisi akwenzayo kwiqumrhu elithile, kufuneka ugxininise kwimida ethile yentlangano. Umsebenzi oyintloko womthengisi kukufaka isandla ekusebenzeni kenkampani, kwaye ngenxa yoko, ukwandisa inzuzo. Umhlalutyi wokuthengisa uthe wenza imisebenzi elandelayo:
- uqhuba uhlalutyo lwemakethi, uvavanya amandla akhe;
- uvavanya i-shishini lonke kunye nabaphiswano;
- qi kelela i imfuno;
- phuhlisa isicwangciso sokuthengisa.
Abo bangasayiqondi, umthengisi - ukuba ngubani, kulungile ukuba akhumbule ukuba umntu oqhelekileyo udibana neziphumo zomsebenzi weengcali kwinqanaba ngalinye. Lawa mabhodi kunye neefowusta ezineentengiso, izibonelelo ezikhangayo kwiibhonasi kunye nezaphulelo, iintengiso kwiTV, kwi-rediyo kunye ne- intanethi . Ukuxhaswa kweevenkile, izibonelelo ezizodwa zemiklamo yokufaneleka, i-salon yobuhle, njl. - konke okuveliswe ngumthengisi ngenjongo yodwa-ukutsala abaninzi abathengi beempahla kunye neenkonzo.
Impawu zempawu
Ukuze uqonde ukuba umthengi kufuneka akwazi ukwenzela ntoni, kubalulekile ukuba acinge ngemisebenzi yakhe. Umthengisi uqhuba uphando kwimarike yokuthengiswa kweemveliso okanye iinkonzo iinkampani zakhe ezivelisayo, ngokuqwalasela ubukho bamashishini, uhlola utshintsho lwabathengi, ubeka iingxelo, ucinga ngeendlela zokukhangela abathengi okanye abathengi.
Ingcali ephumelelayo yokuthengisa ingcali inokwenzeka kuphela ukuba kukho ulwazi oluqinileyo kwiinkalo zoqoqosho, inzululwazi, kwengqondo, iinombolo, imigaqo-mthetho, imbali. Kuyimfuneko kwizengcali kulo msebenzi kunye neempawu ezifana nale:
- inkumbulo ehle kakhulu, ukukwazi ukwenza ininzi yolwazi;
- nziswano;
- izakhono zombutho;
- Iingcamango zesakhiwo kunye nokuhlalutya ;
- ku xhatshazwa;
- ubuchule, ubuchule bokufumana isisombululo esingaqhelekanga;
- ubuchule bokufunda.
Baphi abadayisi abafunekayo?
Iinkonzo zokumakishwa zifunwa nayiphi na inkampani, iqine okanye igcine. Ukuthengiswa ngumsebenzi ojoliswe ekuchonzeni neemfuno eziyanelisayo. Iingcali ezibandakanya lolu hlobo lomsebenzi kufuneka zikwazi ukubala iimfuno kunye nokulungiswa komsebenzi wenhlangano. Imizekelo yomsebenzi womthengisi kwiindawo ezahlukeneyo:
- kwivenkile umthengisi ukhetha i-assortment kuxhomekeke kwithuba lonyaka, indawo yokuphuma;
- kwinkampani yokuhamba i-marketing specialist iququzelela iikhankaso zentengiso, zichanele izikhokelo ezithandwa kakhulu;
- kwinkampani enkulu, umthengisi ubala imfuno, ukwenzela ukuba imveliso ayisebenzi "kwindawo yokugcina."
Ingakanani umthengisi athola?
Ingakanani umthengisi - lo mbuzo obalulekileyo unomdla kubafundi bexesha elizayo abaye bathabatha isigqibo sokufunda lo msebenzi. Ukuba awuyi kuthatha ingqalelo kwiingcali ezinobungqina behlabathi, iinkonzo zazo zibiza kakhulu, umvuzo omyinge womthengi uhamba phakathi kwama-$ 500 kunye ne-$ 1,000. Kwintlawulo encinci ihlala ithatha abafundi bezolo, kunye neengcali ezinamava amaninzi kunye nomsebenzi wabo kwintsimi yokuthengisa inokuthi ibango kwaye umvuzo ungaphezulu kunomyinge.
Indlela yokuba ngumthengisi?
Unomdla wokufumana lo msebenzi, kukho ingxaki yokukhetha apho ufundela umthengisi. Ukuthengisa kufundiswa kwiiyunivesithi ezininzi, kodwa ukhetho lungcono ukuyeka:
- I-Institute State Institute of International Relations;
- "Isikolo esiphakamileyo sezoqoqosho";
- Isiko soShishino kunye noLawulo lwezoRhwebo kwiSikolo seRussia soQoqosho lweSizwe kunye neNkonzo kaRhulumente phantsi koMongameli weRussia Federation.
Indlela yokuba ngumthengisi we-Intanethi?
Umthengisi we-intanethi wenza umsebenzi wokukhuthaza iimveliso kwi-Intanethi kwaye ukhangela iindwendwe kwindawo ethile. Ubungcali bezo ngcali kukuba kufuneka abe nolwazi olufanelekileyo lobuchwephesha beekhnoloji, bakwazi ukukhangela ulwazi oluyimfuneko, baqonde iingcamango ze-web design kunye nobuchwepheshe bokuhlawula ngekhompyutha. Uhlobo lwe-intanethi ye-intanethi liye lithandwa kakhulu, ingcali ephumelele ekufumaneni i-receipt iya kwanele kwaye ibuyisele izifundo.
Iincwadi zokuthengisa
Ukufundwa kweencwadi zobugcisa kuyimfuneko nje kuphela kubafundi, kodwa nakwabaqeqeshi abasebenza.
- "Ukuthengiswa kokuqukethwe . Izindlela ezintsha zokutsala abaxhasi kwi-Internet yobudala ", uMnu. Stelzner. Kule ncwadi, unokufumanisa ukuba umsebenzi womthengisi useyiphi imeko yokungaziboni izinto ezinokubakho ngabathengi.
- «Ukuthengiswa nge-imeyili», D. Cat . Le ncwadi iya kuba luncedo kulabo ababandakanyeka ekuhanjisweni kweencwadi zokuthengisa nge-imeyile. Ukudibanisa olu lwazi kuya kunceda umsebenzi wesikolo, ufumane emva kwesahluko ngasinye.
- "Ukuthengiswa kweSarfan", E. E.Sernovits . Ndiyabulela kule ncwadi ungafunda ukusebenzisa igama lomlomo ukwandisa inani labathengi kunye nokuthengisa, ukudala izinto ezinobungozi.
- "Usuleleke. I-Psychology yamagama omlomo ", J. Berger . Enye incwadi, eyenzelwe ukukufundisa indlela yokwandisa ukuthengisa ngokuncediswa kwirediyo ye-sarafan. Ukongeza, uya kuthetha ngemigaqo yokusuleleka, apho abantu baya kuthetha ngeenkampani kunye nemveliso yalo.
- "Ukunikezelwa kwezorhwebo ngokufanelekileyo. Ukhokelo olupheleleyo ", uDkt . Kaplunov . Le ncwadi iza kukufundisa indlela yokudala iziphakamiso zoshishino eziphathekayo.
Abathengisi abasemgangathweni
Abathengisi abadumileyo bexesha elidlulileyo kunye neendlela zabo zancipha ngokuthe ngqo emlandweni, ngenxa yokuba Inkulungwane entsha ichaza imithetho yayo. Apha ngabameli beenkampani ezinkulu ezingaphumelelanga kuphela ngempumelelo kwixesha elidlulileyo, kodwa nazo zikwazi ukulahlekelwa zikhundla zabo ngoku.
- Howard Schultz . Waqala umsebenzi wakhe kwi-Starbucks-ke kwakuyinkampani yekhofi. Waba ngumlobi weprojekthi yokwenza inethwekhi yezindlu ezikhethiweyo zekhofi. Ubomi be-credo - ungesabi ukutshintsha ubunzulu boshishino.
- UPatrick Doyle . UMongameli wePizzeria Domino's Pizza. Ngo-2010, waqalisa umkhankaso wokukhangisa okhangayo ekuqwalaseleni ukungaphumeleli kwe-pizza yakhe. Emva koko, inkampani yamemezela ukuqaliswa kobuchwepheshe obutsha, ngenxa yokuthengisa okwenyuka ngokukhawuleza.
- Tadashi Yanai . UMongameli ngokukhawuleza ukuzalisa, umdali we-brand yase Uniqlo. Ubunqabileyo bengubo yenkampani yembatho yinto yokuba kwakungekho imfashini, kodwa ukulungelelana kunye nokusebenza okwabekwa kuqala.