I-Lonsdale ishishina yipropati yenkampani ye-IBML yamazwe ngamazwe, kwaye yasungulwa ngaphezu kwekhulu leminyaka edlulileyo nguHugh Cecil Lowther. Nangona kunjalo, imbali ye-brand brand yaseBrithani ayizange iqale ngeengubo, kodwa ngezinye iiglavu zebhokisi. Njengomongameli we-National Sports Club yaseBrithani, u-Lowther uqala ukubeka umdlalo wezemidlalo ngexesha lokulwa neiglavu. Ukususela kuloo mzuzu, ukukhutshwa kwezinto zokusebenza kwizemidlalo, kwaye iingubo zaqala. Ngethuba lexesha, uluhlu luye lwandiswa. Sekuneminyaka engama-70 ubudala, izambatho zikaLonsdale zazingenomdla kuphela kubadlali bezemidlalo, kodwa nabakhenkethi, babonisa iinkwenkwezi zezoshishino kunye nabantu abaqhelekileyo baseBrithani. Namhlanje, iimpahla kunye nezicathulo iLonsdale ziyabonakala eMadonna, uMike Tyson, uTony Curtis, uGregory Pecke, uRihanna kunye nabanye abadumileyo. Abafashini bezindlu basekhaya baqhelana nemveliso eyenziwa yiLonsdale, malunga neminyaka elineshumi elinesibini edlulileyo, xa i-boutique yokuqala yavulwa eRussia.
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Iimfihlelo zokuthandwa
Ukuthandwa kweemveliso ezenziwe yiBrithani yeLonsdale eLondon, ayichazwa nje kuphela ngomgangatho ongenakulinganiswa, ngenxa yokusetyenziswa kwezixhobo zanamhlanje kunye nobuchwepheshe obutsha. Abaqambi bekhontrakthi basuka kude kwizinto ezincinci, banikezela abathengi ukhetho olubanzi kwiindlela zansuku zonke zamadoda nabasetyhini. Kubalulekile ukuba uqaphele ukuba kuma-jaketi ka-1990, amabhulukwe kunye ne-T-shirt I-Lonsdale yayiyinto yokukhanga kubameli be- subcultures yolutsha . Oku kubangelwa ukuba abaqulunqiweyo bahlobisa iimpahla kunye ne logo ye-NSDA, beka iibini ezimbini zokugqibela kunye neendlela zokugqibela zegama lenkampani, kunye nolutsha olusisigxina kunye nebalandeli bebhola, ukuchithwa kweqela likaHitler-NSDAP kubonwe kwisigqibo esinjalo. Kodwa le nkwenkwezi idlala kuphela ezandleni ze-brand, ikhulisa umdla wayo. Namhlanje, uphawu lwe-british lwenene luyamkholisa abalandeli ngezemidlalo, izihlangu kunye nezixhobo ezifanelekileyo ngokupheleleyo kwisakhelo sesitayela somhla.
Isitala saseLonsdale eLondon
Okokuqala, inkampani idume ngokuvelisa iimpahla zangaphandle. Ibhokhwe yamacandelo amabini amabini, aphethwe ngombala omnyama we-orange, waba ikhadi elivakatye laseLonsdale. Olu luhlu lukwabandakanya iintlobo ezahlukeneyo zomoya, iipaki ezisebenzayo, umsele wamandulo. Akukho nto eyaziwayo kunye kunye nokufunwa yi-hoodies, eyayiyingxenye ebalulekileyo yengubo yelutsha. Iindwangu, i-cardigans, iikhati kunye neentonga zenziwe ngezinto eziphathekayo zemvelo. Umbala wabo ubala ngokwaneleyo, kodwa abaqulunqi bezakhiwo zebhendi banqabile ukuba bafumane imidwebo kunye neprints. Kwidirebhe yexabiso eliyinyaniso le-brand yaseLonsdale kufuneka kube neT-shirt okanye i-T-shirt ene logo ebonakalayo. Ukuba ikhowudi yokugqoka ayikuvumeli ukuba uchaze ngokucacileyo indlela yokuvukela kwiingubo, unokwakhela i-polo yeklasi okanye i-shirt ehambelana ngokugqithiseleyo neengubo kunye neengubo kwi style of office. Amanye amantombazana akwazi ukudala iifom eziqinileyo zee-ofisi, esebenzisa i-Lonsdale iifutshane kunye neentambo ezivaliweyo.
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Izicathulo ezinikezwa ngumqondiso weLonsdale zifanelwe ingqalelo ekhethekileyo. Iimodeli zikhona i-laconic, ziyaziwa ngokuhlala kwazo nokuzinza. Izitya kunye nama-moccasins ziza kudlula ixesha elingaphezu kweyodwa, nokuba zihlale zigugu. Umgangatho ogqwesileyo unokuziqhayisa ngezixhobo. Ukuba ikhabethe lakho linomkhwa, ibhola yebhola okanye isikhwama seLonsdale, uyaqonda ukuba yintoni. I-brand yaseLonsdale yaseLondon iyisimboli yesimboli esingaqhelekanga esifumaneka kuwo wonke umntu!
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