Abasetyhini abaninzi baphupha ngesibhugi saseNtaliyane okanye esinye isikhwama saseTaliyane. "Cochinelli" - ifowuni eyaziwa kakhulu ekuveliseni izixhobo zokusebenza, izama ukuqonda iingcamango eziqhakazileyo kunye nezona zixhaphakileyo zesini esilungileyo kwaye zinika abantu abanomdla njengale mikhombana yeeshini zabesetyhini abanakho ukushiya ukungaboni nantoni na nayiphi na i-fashionista.
Imbali yenkampani yeCoccinelle
Inkampani yasungulwa eParma ngasekupheleni kweminyaka yama- 70 yekhulu lama-20. Xa kwakusisigqeba esincane sokwenza iibhogi, esekelwe yintsapho yaseMazerieri. Namhlanje, uphawu lucatshangelwa ukuba luphawu phakathi kwabavelisi baseItali beengxowa kunye nezixhobo. Kukho ama-boutiques angaphezu kwama-70 ehlabathini lonke, okuvumela abafazi ukuba bayithokoze baze bahlule.
Ibhinqa elincinci lentsapho likhule libe yinkampani enkulu eyaziwayo ngenxa yokuba iibhegi zabesetyhini "Cochinelli", nangona kunzima kumaxesha abunzima, baye bahlala bekhwalithi ephezulu kunye neyakhelwe kakuhle. Ngokuchanekileyo ngenxa yokuba umenzi akatshintshi kwiikopi ezincinci, kuba, nangona yonke into, igcinwa igama kunye nesitayela esingenakulinganiswa, uphawu "uCochinelli" lufumene ukuqwalasela phakathi kwabesetyhini. Ekupheleni kwee-90, i-brand iye yaba yinkampani yamazwe ngamazwe kwaye ngoku ke iimveliso zayo zithengwa yonke indawo. Ngendlela, iRashiya sele iqulunqe oonxibelelwano - umqambi omtsha ovela kwilizwe lethu u-Alexander Terekhov ngo-2012 wadala iConellielli imizekelo emininzi.
Izikhwama zegama elithi "Cochinelli" - iimpawu
Imigaqo ephambili ye-brand ukususela ekuqaleni kweenkampani yile:
- lula;
- kuchaneka;
- ingqwalasela enkulu kwiinkcukacha;
- ukusetyenziswa kwabasebenzi besikhokelo kunye nomsebenzi wencwadi ekwenzeni izikhwama.
Naliphi na isikhwama se "Cochinelli" sibheka i-laconic kwaye ingabi nqaqambile, kodwa sikhangela ingqwalasela ngokwayo, ezi zixhobo zisebenza, kodwa ngexesha elifanayo lihlanjululwe kwaye lihle, nje ngokuba i-Italy ngokwayo yayifakwe kwimveliso yalo mqondiso.
Iingxowa zamabhinqa zenkampani "Cochinelli" nazo zingachazwa njengezothando, ezintle. Bazalisekisa ngokugqibeleleyo umzekeliso womfazi wanamhlanje. Ngokuqhelekileyo, ezo zikhwama zikhethwe ngabantu abathobekileyo nabangokomoya abanokuzithemba ngokwabo, abaphumelele kwimpumelelo ethile.
Ngendlela, unyaka wonke umbane awuvelisi kuphela iqoqo elitsha leebhegi, kodwa kunye nezicathulo, amabhande kunye nezinye izesekeli ezihambelana ngokuthe ngqo ukuze udale isaphetha esipheleleyo ngoncedo lwe "Cochinelli" kulula.
Ukuqokelela kweengxowa ze "Cochinelli" - usuku lobutyebi kunye nobuhle
Ngokungaqinisekanga, umvelisi omkhulu weCopellielli wakhetha abathengi bakhe kwiminyaka engama-30 eyadlulayo, xa ekhuphukela e-Olympus kuphela - abafazi abacebileyo abanako ukufumana into entle kunye nabasetyhini banoma yiyiphi intleko abangenako ukugqoka izinto ezimbi, . Ngendlela, ngokuqhelekileyo, eli qhosha likhethwa ngabashishini bebhinqa, ibhinqa lebhinqa ngenxa yokuba kukho ukuqokelela kwelo bhinqa ukuba amaninzi amanqaku ayenzileyo kwaye asebenzayo.
Iqumrhu livelisa ngokumalunga nemifanekiso engama-300 ngonyaka, ngoko ke isikhwama sefestile "Cochinelli" ungathengula ubuncinane yonke ixesha, ngexesha ngalinye likhokelwa yizinto ezizithandayo, ngamanye amaxesha - ama-vagaries amancinci.
Iingxowa zaseItali zingaphumi ngokwefashini, ngoko ke, isikhwama sekhanda "Konchinelli" siyithengi efanelekileyo yokugqoka ikhabethe lakho eliya kukukholisa ixesha elide, liya kukukhonza ubuhle kunye nokusetyenziswa kakuhle, xelela abanye ngentsingiselo yakho enhle kunye nomnqweno wokuhlala ukhangeleka, intombi yakho oyithandayo.
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