Ulawulo olucwangcisiweyo - ubuncinane, imisebenzi kunye nemisebenzi ephambili

Ukuphathwa ngokuphumelelayo kwamashishini ahlukeneyo, imisebenzi yokucwangcisa ikamva ibaluleke kakhulu. Isicwangciso sinceda sicinge ngemingcipheko enokwenzeka, ukuqhuba iindlela zokuhamba kunye nophuhliso ukwenzela ukuba ube ngowona msebenzi okhethiweyo.

Yintoni isicwangciso ekulawuleni?

Umsebenzi wokulawula osebenza kwixesha elide kunye nezenzo kuthiwa ulawulo lweqhinga. Siyabulela ukuphuhliswa kakuhle kweendlela kunye nokuphunyezwa kwazo, sinokuxhomekeka kwiingxaki eziyimpumelelo. Iingcali ezininzi zithi ulawulo olucwangcisekileyo luyinto yokuphila phakathi kwabathengiselwano. Ngocwangciso lwenkqubo kunye nokucwangciswa kwamanyathelo, unokuqonda ngokucacileyo oko kuza kubakho inhlangano: iindawo zayo kwiimarike, inzuzo ngaphezu kwezinye iinkampani, uluhlu lweenguqu ezifunekayo, njalo njalo.

Ukuchaza ngoluphi ulawulo olucwangcisiweyo, kuthetha ngentsimi yolwazi olujongene nobuchule bokufunda, izixhobo, iindlela zokwamkelwa kunye nezindlela zokuphumeza iingcamango. Sebenzisa amanqanaba amathathu olawulo: ukusebenza, inkqubo kunye nento. Okokuqala ubona ubukhokelo, njengento ethile yemisebenzi ethile enceda ukuphumelela . Icala lesibini lichaza njengento yokufumana nokusombulula iingxaki. Olu lukugqibela lubonisa inkokheli, njengomsebenzi ekuhleleni ukudibanisana kwezixhobo zesakhiwo.

Ingundoqo yolawulo olucwangcisiweyo

Umsebenzi wokulawula unceda ukufumana iimpendulo zemibuzo emithathu engundoqo:

1. Okokuqala: "Uphi i-firm firm in the moment, oko kukuthi, yintoni enye into ehlala kuyo?" Yaye ichaza indawo ekhoyo, ebalulekileyo ekuqondeni ngokukhetha isikhokelo.
2. Okwesibini: "Ngeliphi ixesha kuya kuba seminyaka embalwa?" Kwaye kunceda ukufumana isiqheliselo kwikamva.
3. Okwesithathu: "Yintoni ekufuneka yenziwe ukuphumeza isicwangciso?" Kwaye idibene nokuphunyezwa ngokufanelekileyo komgaqo-shishino. Ucwangciso lobuchule kwicandelo lujolise kwikamva kwaye lunceda ukubeka isiseko sokusombulula imiba yokusebenza.

Iintlobo eziphambili zeendlela ekulawuleni ulawulo

Iingcali zihlukanisa iintlobo ezine zezenzo: ukunciphisa, ukuxinisa, ukudibanisa kunye nokukhula kwamaninzi. Uhlobo lokuqala lusetyenziswa ukuba inkampani isebenze ngokukhawuleza ixesha elide kwaye kufuneka iguqule amaqhinga ayo ukuphucula umkhiqizo. Iintlobo zolawulo olucwangcisiweyo, okubonisa ukukhula, siya kuqwalasela ngokwahlukileyo:

1. Nzulu . Isicwangciso esinjalo sinenzuzo kunabanye kwimeko xa inkampani ingazange isetyenziselwe imisebenzi yayo ngokupheleleyo. Kukho iintlobo ezintathu ze-subspecies: ukungenelela okunzulu kwimarike, ukwandisa imida yamakhono abo kunye nokuphucula iimveliso.
2. Ukuhlanganiswa . Isetyenziswe xa inkampani iqinile ngokukodwa kwicandelo elikhethiweyo, kwaye liyakwazi ukuhamba ngendlela eyahlukileyo kuyo.
3. Ukuchithwa . Olu khetho lufanelekile ukuba akukho nto inokwenzeka yokwandisa kwicandelo elikhethiweyo okanye ukuba ukungena kwelinye shishini kufanekisela amathuba amakhulu kunye nenzuzo. Kukho iiprospecies ezintathu: ukongeza kweempahla ezifanayo, ukufakwa kwezikhundla ezintsha kwi-assortment kunye nokusebenza kwemisebenzi engabandakanywa kwishishini eliphambili.

Ukwahlula phakathi kolawulo lobuchule kunye nolawulo

Kwiimeko ezininzi, iingcali ziqhathanisa ukuphathwa kolawulo nokusebenza. Ziyahluke kwiinjongo eziphambili, ngoko okokuqala kukhetho lusebenza kwimisebenzi yokufumana amalungelo, kwaye okwesibini - luceba ukusinda kweli shishini kwikamva. Ukusebenzisa ulawulo lwezemali olucwangcisiweyo, umphathi usekelwe kwiingxaki zendalo yangaphandle, kwaye usebenzo lujolise kwiimpazamo ngaphakathi kwintlangano.

Iyintoni injongo yolawulo olucwangcisiweyo?

Ngokutsho kophando olwenziweyo kwenziwa ukuba kusetyenziswe ukuba amafemu asebenzisa ukucwangcisa emsebenzini wabo aphumelele kwaye anenzuzo. Awukwazi ukufumana ishishini elingaze lisinde kumzabalazo wokukhuphisana, ngaphandle kobunzima beenjongo ezithile emsebenzini. Kukho imisebenzi esemqoka yolawulo olucwangcisekileyo, olufanele luqwalaselwe ngempumelelo:

1. Ukukhethwa kwemisebenzi kunye nokwakhiwa kwezikhokelo zophuhliso loshishino.
2. Ukusetyenziswa kweengcamango eziqhelekileyo kwintsimi ethile;
3. Ukuziphatha okufanelekileyo kwesicwangciso sokufumana iziphumo ezilungileyo.
4. Ukuphunyezwa ngempumelelo kwesikhokelo esikhethiweyo.
5. Ukuphononongwa kweziphumo, ukuhlalutya imeko yemarike kunye nohlengahlengiso olunokwenzeka.

Imisebenzi yolawulo olucwangcisiweyo

Kusetyenziswa imisebenzi emininzi kunye kwaye ucwangciso luyintloko. Inkqubo yolawulo olucwangcisiweyo, ngokusebenzisa inkcazo yeenjongo, ibeka isicwangciso esinye sophuhliso. Omnye umsebenzi obalulekileyo ngumbutho, oku kuthetha ukudala isakhiwo sokuphunyezwa kweengcamango. Umbono wolawulo olucwangcisiweyo luquka ukukhuthazwa, oku kuthetha ukukhuthaza ilungu ngalinye le shishini, ukuze asebenze kakuhle ngemisebenzi yakhe. Ukufezekisa impumelelo, akukho nto ibaluleke kakhulu ukulawula ukufezekiswa kweenjongo ezibekiweyo.

Ubukhokeli kulawulo olucwangcisiweyo

Ukuze uphumelele kwaye udale ishishini elinenzuzo, kufuneka udibanise izikhundla ezimbini ezibalulekileyo: umsebenzi wokulawula kunye nobunkokeli. Benza ukhiye, kodwa imisebenzi eyahlukileyo. Okokuqala kuyimfuneko yokwakheka kozinzo, kodwa okwesibini ukwenzela ukutshintsha. Ukusebenza kolawulo olucwangcisekileyo kusebenza ngokuphumelelayo kweengcamango ukufezekisa iinjongo kunye nempumelelo emsebenzini. Ubukhokeli buchaphazela imisebenzi yabasebenzi, echaphazela ngqo izikhombisi zokusebenza, kwaye unceda ekufumaneni abasebenzi abatsha abanetalente.

Izigaba eziphambili zolawulo olucwangcisiweyo

Ukuphuhlisa isicwangciso sexesha elizayo, kufuneka uhambe ngezigaba eziliqela. Okokuqala, ukusingqongileyo kuhlalutyiweyo ukudala iqonga lokukhetha ulawulo lwenkqubela. Amanyathelo olawulo olucwangcisiweyo zibandakanya uhlalutyo lwimi ngaphakathi nangaphandle. Emva koko, injongo yomsebenzi inqunywe kwaye isicwangciso senkqubo senziwe. Emva koko kuza isigaba esibalulekileyo-ukuphunyezwa kwesicwangciso, kodwa ngenxa yeenkqubo ezizodwa, uhlahlo lwabiwo-mali kunye neenkqubo. Ekugqibeleni, iziphumo zivavanywa, ngexesha apho izigaba zangaphambili zihlala zihlengahlengiswa.

Izixhobo zolawulo olucwangcisiweyo

Ukuzalisekisa izicwangciso ezicwangcisiweyo, zixhobo ezizodwa zifunekayo, zeziphi iindlela zokulungiselela nokuthatha izigqibo, iindlela ezahlukeneyo zokubikezela nokuhlalutya, kunye nematrices amaninzi. Enyanisweni, ulawulo lweqhinga luvumela ukusetyenziswa kweenombolo ezininzi zezixhobo, kodwa ezi ziphambili zikhetho ezilandelayo:

1. I-Matrix yesizathu sesicwangciso . Basebenzisa ukuhlalutya nokulungisa ukungaphumeleli ukwenzela ukuba kusetyenziswe uxhulumaniso phakathi kweengxaki ezisukayo kunye nezindlela zesisombululo.
2. IMatrix yokulinganisela . Ngokuncediswa kwesi sixhobo, unokwazi ukuphawula iimpazamo, iingenelo kunye neempawu zolawulo olucwangcisiweyo. Ukongeza, bafaniswa nemingcipheko yemakethe.
3. Ukhetho lwezoqoqosho . Esi sixhobo sisetyenziselwa ukudibanisa imveliso, eyavuthayo ngokukhuphisana nokunyuka kokungazinzi.

Ukucinga ngokucwangcisekileyo ekulawuleni

Ukuze i-enterprise iphumelele, ikhonkco ekhokelayo kufuneka ithuthukise izakhono zokucinga ezikunceda ukuguqulela iingcamango, ukulungisa iingxaki, ukusebenza kwiqela kunye njalo. Kunzima ukucinga umbutho oya kukhiwa kwaye usebenze ngaphandle kokusebenzisa imisebenzi yolawulo nokucwangcisa. I-toolkit yokuhlalutya ekulawuleni ubuchule iquka izigaba ezihlanu:

1. Umbutho wenkampani, oku kuthetha bonke abasebenzi, isakhiwo kunye nezibonelelo.
2. Ukuqwalasela ukuqonda iinjongo zokuziphatha kwabantu, ukuphelisa ukungaphumeleli kunye nokufumana okulungileyo phakathi kwezinye iindlela.
3. Uhlalutyo lweengcamango ezininzi: ummandla, imarike, iphrojekthi kunye nokubaluleka kweso sikhashana.
4. Ukuchonga imikhosi yokuqhubela phambili, oko kukuthi, izinto abasebenzi kufuneka banikezele ngayo ixesha eliphezulu.
5. Ukuqulunqwa kwesimo saso esifanelekileyo, esibandakanya izimo zokusebenza kakuhle kweshishini kunye niche yemarike.

Iingxaki zolawulo olucwangcisiweyo

Inkampani nganye icinga ngeqhinga, kwaye ayixhomekeke ekubeni liye laphuhliswa okanye lavela ngexesha lomsebenzi. Iingxaki eziphambili zolawulo olucwangcisekileyo zihambelana nenyaniso yokuba abaninzi abazi indlela yokusebenzisa imigaqo yayo kwaye ininzi yolwazi ayinakuqondakala. Oku kubaluleke kakhulu kumashishini angingqi. Esi siphene kwiimeko ezininzi zixazululwa ngokwazo ngenxa yenkqubela phambili.

Iinkampani ezisetyenziselwa ukulawula iinjongo zijongene nengxaki yokungabikho kwetheknoloji ekuphuhliseni iinjongo ezikude. Isisombululo sisekufuneka ukuba uzimele ngokuzimeleyo isicwangciso, ujolise ekuhlaleni. Enye into engaphumiyo yintlupheko yendlela yokuphunyezwa, oko kubalulekile ukuba kungekhona nje ukwakha isicwangciso sokuphuhlisa, kodwa nokuyizalisekisa ngokuchanekileyo.

Ulawulo lweqhinga - iincwadi

Iingxaki ezikhankanywe kukuba abantu abaninzi abaqapheli ukuba bazalisekise njani kwaye bahlele amalungiselelo exesha elide, ngoko ke uncwadi olunika ulwazi oluyimfuneko lufanelekileyo. Imibuzo yenkolelo kunye nezenzo ziyakwazi ukufundwa kwimisebenzi:

1. A.T. Zub - "Ulawulo lweQhinga. Indlela yokusebenza » .
2. Arthur A. Thompson-Jr., AD Strickland III - "Ulawulo lweSicwangciso-qhinga. Iingcamango kunye neemeko zokuhlalutya . "
3. URyan B. - "Iingxelo zobuchule kumphathi . "